October’s expanded candidate review brings UNOVE and Lilyeve into the hair panel, and Olay and L’Occitane into Body Care. Trend reports follow the month’s product demonstrations, holiday sets and shopping events. This edition covers October 1 through 31, 2026, across TikTok, Instagram Reels and YouTube Shorts. Existing and newly added candidates compete under the same rules. SSI measures attention and reaction, not product quality.
Winter-skincare and holiday-set mentions gain share. Anua leads the panel with an SSI score of 74.5.
The 10 most-mentioned brands in each category, ranked by their Syncly Social Index score. ▲▼ shows the change in each brand’s share of category videos from the previous month. Open a brand for its full report.
Brand
Rank
Change
SSI
Halloween-makeup share rises 433%. Charlotte Tilbury leads the panel with an SSI score of 80.8.
Brand
Rank
Change
SSI
Winter-scents share rises 51%. YSL leads the panel with an SSI score of 68.3.
Brand
Rank
Change
SSI
Seasonal energy-drink flavors and prebiotic soda gain share. Celsius leads the panel with an SSI score of 74.7.
Brand
Rank
Change
SSI
Olay and L’Occitane enter the Body Care panel. Vaseline leads the panel with an SSI score of 75.3.
Brand
Rank
Change
SSI
Deep dives on the ingredients, products and looks gaining share in short-form beauty and wellness video, with the hooks and claims creators use.
What short-form videos say about the most-searched beauty products: praise, complaints, dupes and the videos that drive them.
No product reports published for this edition.
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Side-by-side Syncly Social Index metrics, plus what creators say when they compare two brands or products directly.
No comparisons published for this edition.
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SSI is calculated monthly from TikTok, Instagram Reels and YouTube Shorts videos worldwide. Brands are scored within their category panel, so a score compares a brand with its closest competitors.
