Monthly · September 2026 edition
Syncly Social Index: beauty brands on short-form video
A monthly scorecard of how beauty brands perform on TikTok, Instagram Reels and YouTube Shorts. Every brand gets a 0–100 score built from video share of voice, untagged mentions, momentum, sentiment, reach and creator breadth, ranked within four category panels of 10 brands.
September 2026 at a glance
Skincare →
Anua leads the index at 74.5. NAD+ (+55%), retinal (+38%) and peptides (+37%) were the fastest-rising ingredients by share of beauty video.
Makeup →
Huda Beauty ranks first at 70.3. Seasonal looks surged, and tubing mascara gained 38% share.
Hair →
Dyson scores 78.3, the highest of any brand this month. Airwrap mentions grew 92% in share of beauty video.
Fragrance →
YSL ranks first at 74.2. Fall scents (+120%) and pumpkin and chai notes (+64%) rose fastest.
Top brands by category
The 10 most-mentioned brands in each category, ranked by their Syncly Social Index score. Open any brand for its full report.
Skincare
Makeup
Trend reports
Deep dives on the ingredients, products and looks gaining share in short-form beauty video, with the hooks and claims creators use.
PDRN skincare on video, September 2026
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Blush on video, September 2026
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Air stylers on video, September 2026
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Vanilla & gourmand perfumes on video, September 2026
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Bronzer on video, September 2026
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Exosome skincare on video, September 2026
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Glass hair on video, September 2026
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Glass skin on video, September 2026
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Heatless curls on video, September 2026
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Men's cologne on video, September 2026
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NAD+ skincare on video, September 2026
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Peptide serum on video, September 2026
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Perfume dupes on video, September 2026
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Retinal vs retinol on video, September 2026
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Skin tint on video, September 2026
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Tubing mascara on video, September 2026
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