Monthly · September 2026 edition
Syncly Social Index: beauty and wellness brands on short-form video
A monthly scorecard of how beauty and wellness brands perform on TikTok, Instagram Reels and YouTube Shorts. Every brand gets a 0–100 score built from video share of voice, untagged mentions, momentum, sentiment, reach and creator breadth, ranked within five category panels of 10 brands.
Edition
September 2026 at a glance
Skincare →
Anua leads the index at 74.5. NAD+ (+55%), retinal (+38%) and peptides (+37%) were the fastest-rising ingredients by share of beauty video.
Makeup →
Huda Beauty ranks first at 70.3. Seasonal looks surged, and tubing mascara gained 38% share.
Hair →
Dyson scores 78.3, the highest of any brand this month. Airwrap mentions grew 92% in share of beauty video.
Fragrance →
YSL ranks first at 74.2. Fall scents (+120%) and pumpkin and chai notes (+64%) rose fastest.
Wellness & Functional Drinks →
Bloom Nutrition leads at 84.4 as fall flavors tripled its share. Liposomal (+58%) and NAD+ (+48%) rose fastest among supplement terms.
Top brands by category
The 10 most-mentioned brands in each category, ranked by their Syncly Social Index score. ▲▼ shows the change in each brand’s share of category videos vs. the previous month. Open any brand for its full report.
Skincare
Makeup
Hair
Trend reports
Reports on the ingredients, products and looks gaining share in short-form beauty and wellness video, with the hooks and claims creators use.
PDRN skincare on video, September 2026
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Blush on video, September 2026
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Air stylers on video, September 2026
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Vanilla & gourmand perfumes on video, September 2026
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Bronzer on video, September 2026
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Exosome skincare on video, September 2026
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Glass hair on video, September 2026
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Glass skin on video, September 2026
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Heatless curls on video, September 2026
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Men's cologne on video, September 2026
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NAD+ skincare on video, September 2026
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Peptide serum on video, September 2026
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Perfume dupes on video, September 2026
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Retinal vs retinol on video, September 2026
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Skin tint on video, September 2026
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Tubing mascara on video, September 2026
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Colostrum supplements on video, September 2026
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Cortisol on video, September 2026
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Fall energy drink flavors on video, September 2026
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Liposomal glutathione on video, September 2026
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NAD+ supplements on video, September 2026
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Prebiotic soda on video, September 2026
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Product reports
What short-form videos say about the most-searched beauty products: praise, complaints, dupes and the videos that drive them.
Rhode Pocket Blush on video, September 2026
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Medicube AGE-R Booster Pro on video, September 2026
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Rhode Peptide Lip Tint on video, September 2026
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Rhode Glazing Milk on video, September 2026
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Medicube Zero Pore Pad on video, September 2026
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Dyson Airwrap on video, September 2026
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Medicube PDRN Pink Peptide Serum on video, September 2026
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Beauty of Joseon Revive Eye Serum on video, September 2026
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Charlotte Tilbury Pillow Talk on video, September 2026
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Beauty of Joseon Relief Sun on video, September 2026
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Charlotte Tilbury Setting Spray on video, September 2026
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The Ordinary Glycolic Acid 7% on video, September 2026
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YSL Libre on video, September 2026
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Medicube Collagen Jelly Cream on video, September 2026
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Carolina Herrera Good Girl on video, September 2026
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Valentino Born in Roma on video, September 2026
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CeraVe Moisturizing Cream on video, September 2026
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CeraVe Foaming Facial Cleanser on video, September 2026
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Dior Miss Dior on video, September 2026
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Dior Sauvage on video, September 2026
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e.l.f. Glow Reviver Lip Oil on video, September 2026
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K18 Leave-In Molecular Repair Mask on video, September 2026
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Dyson Airstrait on video, September 2026
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Lattafa Khamrah on video, September 2026
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Color Wow Dream Coat on video, September 2026
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Kayali Vanilla 28 on video, September 2026
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Brand and product comparisons
Side-by-side Syncly Social Index metrics, plus what creators say when they compare two brands or products directly.
Rhode vs Rare Beauty on video, September 2026
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Medicube vs Anua on video, September 2026
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e.l.f. vs Rare Beauty on video, September 2026
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Anua vs Beauty of Joseon on video, September 2026
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Medicube vs COSRX on video, September 2026
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CeraVe vs La Roche-Posay on video, September 2026
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CeraVe vs The Ordinary on video, September 2026
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Red Bull vs Monster Energy on video, September 2026
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K18 vs Olaplex on video, September 2026
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Olaplex vs Kérastase on video, September 2026
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Redken vs Kérastase on video, September 2026
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K18 vs Kérastase on video, September 2026
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Olaplex vs Redken on video, September 2026
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Dyson Airwrap vs Dyson Airstrait on video, September 2026
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Dyson Airwrap vs Dyson Supersonic on video, September 2026
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K18 vs Redken on video, September 2026
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Dyson Airwrap vs Shark FlexStyle on video, September 2026
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Dior Sauvage vs Bleu de Chanel on video, September 2026
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Celsius vs Monster Energy on video, September 2026
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Celsius vs Red Bull on video, September 2026
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