Untagged mentions
What are untagged mentions?
An untagged mention is a brand mention that keyword search cannot reach. It is spoken out loud, written on screen, or simply shown.
The three types
Three ways your brand goes unnamed
Untagged mentions hide in what people say, what appears on screen, and what they show. Each one needs a different way to catch it.
Spoken mentions
Someone says your brand out loud and never types it. Audio Intelligence transcribes every word.
On-screen text
Your name is burned into the video, not the post text. AI Vision reads it frame by frame.
Products on screen
Your product is held up, used, or worn with nothing written at all. Logo and product detection catches it.
What it looks like
See a mention that no tag would find
These are real posts where the brand is unmistakable and completely untagged.
Coverage
Which tools catch which mentions
Tagged mentions are easy. Everything below the first row is where coverage falls apart.
Mention type
Syncly Social
Text-first legacy tools
Manual research
General LLMs
Tagged mentions
✓
✓
✓
~
No live social index
Spoken mentions (STT)
✓
✕
~
Watch one by one
✕
On-screen text (OCR)
✓
✕
~
Watch one by one
✕
Logo and product detection
✓
✕
~
By eye
✕
Non-English video
✓
~
Text only
~
Needs a speaker
~
No live data
Analysis at scale
✓
✓
✕
✕
✓ Native · ~ Partial or transcript only · ✕ Not supported
Capability comparison as of August 2026, based on publicly available product documentation. Verify current features directly with each vendor.
Proof
Measure what you were missing
Brands that move to video-native listening see their mention volume change immediately.
3-4x
more brand mentions captured
90%
faster setup
12M+
videos analyzed to date
API and MCP
Query untagged mentions from your own tools
Every Post returned by the Syncly API and the MCP connector carries its untagged status, so your agents and dashboards see exactly what the app sees.
FAQ
Untagged mentions, answered
The questions brand and insights teams ask most.
What is an untagged mention?
An untagged mention is a reference to your brand that keyword search cannot reach. It can be spoken in the audio, written on screen inside the video, or shown as a product with no words attached.
How are untagged mentions different from tagged mentions?
A tagged mention hands you the metadata. An untagged mention has to be found inside the content itself. It is also relative: the same video can be untagged for your brand and tagged for another.
Why do most social listening tools miss them?
Legacy tools index the post title and body. If your brand only appears in the speech, the on-screen text, or the picture, there is no searchable text to match.
Can I find untagged mentions manually?
You can, one video at a time. It stops working the moment your category produces more posts than your team can watch.
Which platforms have the most untagged mentions?
Short-form video. TikTok, Instagram Reels, and YouTube Shorts move the brand out of the post text and into what people say, show, and wear.
How does Syncly Social capture them?
Audio Intelligence transcribes speech, AI Vision reads on-screen text, and logo and product detection watches the frame. Candidates then pass your query definition and AI noise filtering, so only real mentions are counted.
Can I pull untagged mentions into my own tools?
Yes. The Syncly API and the MCP connector return the untagged status on every Post, so Claude, ChatGPT, and your own dashboards can filter on it the same way the app does.
