Syncly Social Index
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Fragrance
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Carolina Herrera on video, October 2026
Good Girl, La Bomba and gifting recur in Carolina Herrera videos. Carolina Herrera scores 59.5 on the Syncly Social Index, ranking #4 in the fragrance panel, up 2 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are momentum (100/100) and sentiment (100/100). Carolina Herrera appears in 795 videos and accounts for 12.6% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 54.6% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and high reach (0/100). 2.5% of matching videos reach 100,000 views; the top ten creators account for 6.7% of volume. Untagged exposure is 22.7% of the reviewed sample. Among 56 sampled videos not labeled sponsored, 16 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Carolina Herrera videos
The most-viewed videos mentioning the brand this month.
A month of Carolina Herrera videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Carolina Herrera videos are about
Oct 22 (42 videos): Spanish-language Macy's gift-set picks for men; a Carolina Herrera 3-piece set is first. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 16 (39 videos): Mood video for Peccato Nobile: pistachio, dark cocoa and oud wrapped in vanilla. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 25 (37 videos): Shows a Carolina Herrera perfume collection while a toddler plays nearby. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include carolina herrera (743 videos), perfume (450 videos), fragrance (274 videos). Ulta 25 Days of Beauty unboxing; day 20 is a Good Girl perfume mini, said out loud (2,400,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Good Girl (all versions) (360 videos, share up 56% from September); La Bomba (incl. Intensa) (181 videos, share up 31.6% from September); Good Girl Blush (104 videos, share up 79.8% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Good Girl (all versions) | 360 | +56% |
La Bomba (incl. Intensa) | 181 | +32% |
Good Girl Blush | 104 | +80% |
212 | 78 | +68% |
Cedar Chic | 72 | +55% |
Bad Boy | 56 | +69% |
Top keywords
Top hashtags
Where and who
Instagram Reels 43.8% (348 videos), TikTok 38.5% (306 videos), YouTube Shorts 17.7% (141 videos). Of 306 TikTok videos, 91 (29.7%) are labeled sponsored and 215 are not. The most active matched accounts are @fragranceflan (10 videos), @Veluera (6 videos). Among videos with a known creator location, US (154 videos), GB (32 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
22.7% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (2,400,000 views). Open a reviewed video with a video-derived brand mention (825,700 views). The non-sponsored sample contains 0 negative videos out of 56; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Carolina Herrera
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Product reports
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.