Syncly Social Index
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Fragrance
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Parfums de Marly on video, October 2026
Delina appears in fragrance reviews, layering combinations and price comparisons. Parfums de Marly enters the fragrance panel at #5 with an SSI score of 55.3. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and momentum (77.8/100). Parfums de Marly appears in 417 videos and accounts for 6.6% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 20.4% from September after normalizing each month’s collection.
The lowest component scores are share of voice (22.2/100) and creator breadth (22.2/100). 7.2% of matching videos reach 100,000 views; the top ten creators account for 9.4% of volume. Untagged exposure is 51.5% of the reviewed sample. Among 64 sampled videos not labeled sponsored, 8 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Parfums de Marly videos
The most-viewed videos mentioning the brand this month.
A month of Parfums de Marly videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Parfums de Marly videos are about
Oct 12 (23 videos): Russian-language Althaïr mood video: vanilla, cinnamon bun and cake in a cozy wooden house. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 4 (20 videos): Get dressed for a Bruno Mars concert; she layers Prada with Delina Exclusif. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 21 (19 videos): #ALTpartner post: an Amazon dupe 'smells just like Delina', which 'costs like $400'. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include parfums de marly (316 videos), fragrance (235 videos), perfume (226 videos). #ALTpartner post: an Amazon dupe 'smells just like Delina', which 'costs like $400' (1,399,220 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Delina (all versions) (239 videos, share up 59% from September); Delina Exclusif (94 videos, share up 68.7% from September); Valaya (47 videos, share up 36% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Delina (all versions) | 239 | +59% |
Delina Exclusif | 94 | +69% |
Valaya | 47 | +36% |
Althair | 40 | −2.3% |
Layton | 22 | −31% |
Percival | 12 | −48% |
Top keywords
Top hashtags
Where and who
Instagram Reels 47.2% (197 videos), TikTok 33.6% (140 videos), YouTube Shorts 19.2% (80 videos). Of 140 TikTok videos, 10 (7.1%) are labeled sponsored and 130 are not. The most active matched accounts are @fragranceflan (6 videos), @fbfragrances (5 videos). Among videos with a known creator location, US (83 videos), GB (13 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
51.5% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,399,220 views). Open a reviewed video with a video-derived brand mention (535,904 views). The non-sponsored sample contains 0 negative videos out of 64; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Parfums de Marly
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.