Syncly Social Index
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Hair
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Olaplex on video, October 2026
Numbered bond-care products, styling and holiday sets shape Olaplex’s conversation. Olaplex scores 59.4 on the Syncly Social Index, ranking #4 in the hair panel, up 1 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are sentiment (100/100) and share of voice (88.9/100). Olaplex appears in 1,238 videos and accounts for 15.6% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 13.6% from September after normalizing each month’s collection.
The lowest component scores are momentum (11.1/100) and high reach (33.3/100). 3.5% of matching videos reach 100,000 views; the top ten creators account for 7.5% of volume. Untagged exposure is 15.2% of the reviewed sample. Among 50 sampled videos not labeled sponsored, 11 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Olaplex videos
The most-viewed videos mentioning the brand this month.
A month of Olaplex videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Olaplex videos are about
Oct 14 (61 videos): Victoria's Secret angel-style hair and beauty routine; tags Olaplex Shape Set hairspray. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (58 videos): Indian dermatologist's frizz picks; Olaplex No.7 Bonding Oil is third after Redken and K18. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 13 (55 videos): Thai monthly unboxing; Olaplex No.3 and No.6 are second on her list of buys. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include olaplex (1,203 videos), hair (594 videos), shampoo (285 videos). Festive GRWM promoting a Tira beauty sale; starts with 'a few drops of Olaplex No.7' in the voiceover (5,464,990 views). This example illustrates one matching video. The most-mentioned products among those tracked are No.7 Bonding Oil (274 videos, share up 23.7% from September); No.3 Hair Perfector / No.3Plus (235 videos, share up 103.1% from September); No.4 shampoos (Bond Maintenance, Curl) (140 videos, share up 34.1% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
No.7 Bonding Oil | 274 | +24% |
No.3 Hair Perfector / No.3Plus | 235 | +103% |
No.4 shampoos (Bond Maintenance, Curl) | 140 | +34% |
No.5 conditioners (Bond Maintenance, Curl) | 106 | +16% |
No.6 Bond Smoother | 103 | +28% |
Shape Set Hairspray | 82 | −43% |
Top keywords
Top hashtags
Where and who
TikTok 44.3% (548 videos), Instagram Reels 42.1% (521 videos), YouTube Shorts 13.7% (169 videos). Of 548 TikTok videos, 211 (38.5%) are labeled sponsored and 337 are not. The most active matched accounts are @olaplex (35 videos), @muresalonnyc (9 videos). Among videos with a known creator location, US (397 videos), GB (53 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
15.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (5,464,990 views). Open a reviewed video with a video-derived brand mention (428,700 views). The non-sponsored sample contains 0 negative videos out of 50; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Olaplex
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.