Syncly Social Index
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Body Care
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Dove on video, October 2026
Body wash, deodorant and shower routines shape Dove’s Body Care conversation. Dove enters the body care panel at #2 with an SSI score of 70.0. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are share of voice (100/100) and untagged exposure (100/100). Dove appears in 1,010 videos and accounts for 18.2% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is down 5.7% from September after normalizing each month’s collection.
The lowest component scores are sentiment (0/100) and momentum (22.2/100). 5.5% of matching videos reach 100,000 views; the top ten creators account for 4.8% of volume. Untagged exposure is 22.7% of the reviewed sample. Among 55 sampled videos not labeled sponsored, 8 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Dove videos
The most-viewed videos mentioning the brand this month.
A month of Dove videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Dove videos are about
Oct 7 (63 videos): Demonstrates a nighttime facial skincare routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (54 videos): Documents daily routines after moving to Miami. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 8 (54 videos): Shows a post-shower hair, skin and body-care routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include dove (892 videos), body wash (332 videos), skincare (270 videos). Questions deodorant marketing claims while shopping (1,100,000 views). This example illustrates one matching video. The most-mentioned products among those tracked are Beauty Bar (50 videos, share up 2.7% from September); Deep Moisture (19 videos, share up 12.2% from September); Body Polish (17 videos, share down 34.9% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Beauty Bar | 50 | +2.7% |
Deep Moisture | 19 | +12% |
Body Polish | 17 | −35% |
Whole Body Deodorant | 10 | +136% |
Top keywords
Top hashtags
Where and who
TikTok 53.4% (539 videos), Instagram Reels 33.8% (341 videos), YouTube Shorts 12.9% (130 videos). Of 539 TikTok videos, 70 (13%) are labeled sponsored and 469 are not. The most active matched accounts are @chelsearlarson (9 videos), @dove.uki (6 videos). Among videos with a known creator location, US (334 videos), GB (55 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
22.7% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (951,596 views). Open a reviewed video with a video-derived brand mention (752,239 views). The non-sponsored sample contains 0 negative videos out of 55; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Dove
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.