Syncly Social Index
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Body Care
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Nivea on video, October 2026
Lotions, deodorants and dry-weather routines recur in Nivea videos. Nivea enters the body care panel at #3 with an SSI score of 66.1. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are sentiment (100/100) and share of voice (88.9/100). Nivea appears in 956 videos and accounts for 17.2% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 34.6% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and high reach (55.6/100). 5.1% of matching videos reach 100,000 views; the top ten creators account for 6% of volume. Untagged exposure is 7.6% of the reviewed sample. Among 49 sampled videos not labeled sponsored, 17 are positive and 1 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Nivea videos
The most-viewed videos mentioning the brand this month.
A month of Nivea videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Nivea videos are about
Oct 14 (48 videos): Demonstrates Nivea Intensive Body Milk for dry skin. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (43 videos): Shows a budget overnight self-care routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 13 (43 videos): Tracks a Nivea deodorant over a two-day test. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include nivea (900 videos), skincare (331 videos), skin (328 videos). Two women compete to grab Nivea Body Milk (3,743,940 views). This example illustrates one matching video. The most-mentioned products among those tracked are Creme / Creme Care family (154 videos, share up 116.1% from September); Essentially Enriched (55 videos, share up 105.2% from September); Deep Nourish products (51 videos, share up 95.4% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Creme / Creme Care family | 154 | +116% |
Essentially Enriched | 55 | +105% |
Deep Nourish products | 51 | +95% |
Luminous630 | 6 | +183% |
Top keywords
Top hashtags
Where and who
Instagram Reels 43.1% (412 videos), TikTok 33.7% (322 videos), YouTube Shorts 23.2% (222 videos). Of 322 TikTok videos, 153 (47.5%) are labeled sponsored and 169 are not. The most active matched accounts are @niveausa (9 videos), @chelsearlarson (8 videos). Among videos with a known creator location, GB (101 videos), US (100 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
7.6% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (951,596 views). Open a reviewed video with a video-derived brand mention (631,000 views). Open a reviewed video with criticism of Nivea. The non-sponsored sample contains 1 negative videos out of 49; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Nivea
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.