Syncly Social Index
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Body Care
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Tree Hut on video, October 2026
Scrubs, scent layering and evening routines recur in Tree Hut videos. Tree Hut enters the body care panel at #9 with an SSI score of 32.8. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and high reach (66.7/100). Tree Hut appears in 261 videos and accounts for 4.7% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is down 7.2% from September after normalizing each month’s collection.
The lowest component scores are share of voice (0/100) and sentiment (0/100). 5.4% of matching videos reach 100,000 views; the top ten creators account for 10.3% of volume. Untagged exposure is 40.9% of the reviewed sample. Among 57 sampled videos not labeled sponsored, 6 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Tree Hut videos
The most-viewed videos mentioning the brand this month.
A month of Tree Hut videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Tree Hut videos are about
Oct 5 (17 videos): Shows Tree Hut Espresso Martini wash and scrub in a fall routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 10 (16 videos): Shows a nighttime routine for oily and sensitive skin. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 8 (15 videos): Promotes another body-care set and criticizes Tree Hut scrubs. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include tree hut (213 videos), routine (80 videos), vanilla (74 videos). Promotes another body-care set and criticizes Tree Hut scrubs (1,681,697 views). This example illustrates one matching video. The most-mentioned products among those tracked are Sugar scrub family (59 videos, share down 27.3% from September); Espresso Martini family (15 videos, share down 18.2% from September); Moroccan Rose family (5 videos, share down 21.2% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Sugar scrub family | 59 | −27% |
Espresso Martini family | 15 | −18% |
Moroccan Rose family | 5 | −21% |
Top keywords
Top hashtags
Where and who
TikTok 64% (167 videos), Instagram Reels 25.7% (67 videos), YouTube Shorts 10.3% (27 videos). Of 167 TikTok videos, 16 (9.6%) are labeled sponsored and 151 are not. The most active matched accounts are @blueusual (4 videos), @rachel.coolilac (4 videos). Among videos with a known creator location, US (122 videos), CA (15 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
40.9% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,681,697 views). Open a reviewed video with a video-derived brand mention (1,200,000 views). Open a reviewed video with criticism of Tree Hut. The non-sponsored sample contains 0 negative videos out of 57; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Tree Hut
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.