Syncly Social Index
·
Makeup
·
Rare Beauty on video, October 2026
Rare Beauty’s conversation spans blush, brow products and fragrance as well as makeup routines. Rare Beauty scores 65.0 on the Syncly Social Index, ranking #2 in the makeup panel, up 2 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and sentiment (100/100). Rare Beauty appears in 2,842 videos and accounts for 8.2% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 4.2% from September after normalizing each month’s collection.
The lowest component scores are share of voice (33.3/100) and creator breadth (33.3/100). 8% of matching videos reach 100,000 views; the top ten creators account for 4.1% of volume. Untagged exposure is 29% of the reviewed sample. Among 58 sampled videos not labeled sponsored, 8 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Rare Beauty videos
The most-viewed videos mentioning the brand this month.
A month of Rare Beauty videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Rare Beauty videos are about
Oct 2 (133 videos): Shows a basic everyday makeup routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 13 (124 videos): Tests products for a warm, toasty makeup look. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 12 (123 videos): Shows a promotional get-ready video for Béis x Rare Beauty. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include rare beauty (2,175 videos), makeup (1,589 videos), blush (1,035 videos). Promotes Glossier solid perfume and Rare Beauty Sweet Marshmallow Fragrance Balm (11,900,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Soft Pinch line (liquid blush, contour, lip oil) (233 videos, share up 5.2% from September); Brow Harmony brow gel (84 videos, share up 11.3% from September); Positive Light (luminizer, highlighter, lip gloss) (56 videos, share up 28% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Soft Pinch line (liquid blush, contour, lip oil) | 233 | +5.2% |
Brow Harmony brow gel | 84 | +11% |
Positive Light (luminizer, highlighter, lip gloss) | 56 | +28% |
Top keywords
Top hashtags
Where and who
TikTok 51.8% (1,472 videos), Instagram Reels 33.5% (951 videos), YouTube Shorts 14.7% (419 videos). Of 1,472 TikTok videos, 92 (6.2%) are labeled sponsored and 1,380 are not. The most active matched accounts are @rarebeauty (39 videos), @yangling_minerals (13 videos). Among videos with a known creator location, US (945 videos), GB (126 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
29% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (11,900,000 views). Open a reviewed video with a video-derived brand mention (1,700,000 views). The non-sponsored sample contains 0 negative videos out of 58; it is a selected review sample, not a population estimate.
Unlock the full data
Enter your work email to see every row in the gated tables on this page.
Brands mentioned alongside Rare Beauty
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.