Syncly Social Index
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Makeup
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Patrick Ta on video, October 2026
Blush, lip products and multi-brand event makeup shape Patrick Ta’s conversation. Patrick Ta enters the makeup panel at #10 with an SSI score of 25.3. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are sentiment (50/100) and momentum (44.4/100). Patrick Ta appears in 2,311 videos and accounts for 6.7% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 4.1% from September after normalizing each month’s collection.
The lowest component scores are share of voice (0/100) and untagged exposure (0/100). 7.8% of matching videos reach 100,000 views; the top ten creators account for 3.8% of volume. Untagged exposure is 10.6% of the reviewed sample. Among 58 sampled videos not labeled sponsored, 5 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Patrick Ta videos
The most-viewed videos mentioning the brand this month.
A month of Patrick Ta videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Patrick Ta videos are about
Oct 1 (117 videos): Demonstrates makeup while reviewing several products. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (117 videos): Shows an everyday makeup application routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 4 (112 videos): Demonstrates a natural makeup look with several luxury brands. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include patrick ta (1,514 videos), makeup (1,327 videos), blush (1,026 videos). A makeup artist prepares Faye for a pop-up opening (12,326,156 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Major Dimension eyeshadow palettes (126 videos, share down 9.3% from September); Something Sweet (limited holiday blush duo shade) (123 videos, share up 135.6% from September); Major Headlines blush duo (94 videos, share up 58.6% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Major Dimension eyeshadow palettes | 126 | −9.3% |
Something Sweet (limited holiday blush duo shade) | 123 | +136% |
Major Headlines blush duo | 94 | +59% |
Dream Date collection | 35 | −55% |
Top keywords
Top hashtags
Where and who
TikTok 62.7% (1,449 videos), Instagram Reels 32.2% (744 videos), YouTube Shorts 5.1% (118 videos). Of 1,449 TikTok videos, 272 (18.8%) are labeled sponsored and 1,177 are not. The most active matched accounts are @patrickta (17 videos), @patricktabeauty (14 videos). Among videos with a known creator location, US (1,127 videos), CA (88 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
10.6% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (2,100,000 views). Open a reviewed video with a video-derived brand mention (1,700,000 views). The non-sponsored sample contains 0 negative videos out of 58; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Patrick Ta
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.