Syncly Social Index
·
Hair
·
Hair on video, October 2026
UNOVE and Lilyeve enter the October hair panel after fresh candidate discovery. K18 leads the hair panel with an SSI score of 74.7. This report covers October 1 through 31, 2026.
What videos are talking about
UNOVE and Lilyeve enter the panel. The expanded October candidate review finds 493 videos matching UNOVE’s hair query and 534 for Lilyeve. Their SSI ranks are #9 and #10. Tracked product groups include UNOVE’s Deep Damage Repair line (incl. Hair Mask) (284 videos) and Lilyeve’s Grow:Turn scalp line (369). NEW denotes panel entry, not a brand launch.
Preparation and finishing gain share. Leave-in mentions rise 44% in normalized share from September, heat protectant 39% and hair gloss/glaze 39%. Damaged-hair and repair terms rise 29%.
Glass hair keeps growing. The glass-hair query matches 781 videos and gains 18% in normalized share. The tracked UNOVE term rises 53%, and UNOVE enters this month’s ten-brand SSI panel.
Tools and scalp products share the product table. The largest tracked category product queries are Dyson Airwrap (805 videos), Lilyeve Grow:Turn scalp line (369 videos), Shark FlexStyle (294 videos). Hair gift sets and advent calendars gain 99% in normalized share, with 285 matches; multi-brand beauty calendars can contribute.
Fastest-rising topics
Syncly Social Index: top brands
Brands ranked by their Syncly Social Index score for the month.
| Rank | Brand | SSI score | Video share | Change |
|---|---|---|---|---|
| #1▲2 | K18 | 74.7 | 8.9% | +29% |
| #2– | Kérastase | 68.9 | 11% | +28% |
| #3▼2 | Dyson | 65.8 | 23% | +14% |
| #4▲1 | Olaplex | 59.4 | 16% | +14% |
| #5▲1 | Color Wow | 54.2 | 6% | +24% |
| #6NEW | Wella | 45.6 | 8.1% | +48% |
| #7– | Amika | 45.5 | 7.3% | +14% |
| #8▼4 | Gisou | 43.9 | 6.8% | +27% |
| #9NEW | UNOVE | 37.2 | 6.2% | +64% |
| #10NEW | Lilyeve | 22.2 | 6.7% | −13% |
Most-mentioned products
Products named most often in category videos, with change vs. the prior month.
| Product | Type | Videos | Change |
|---|---|---|---|
AirwrapDyson | Hair | 805 | +15% |
Grow:Turn scalp lineLilyeve | Hair | 369 | −20% |
FlexStyleShark | Hair | 294 | +21% |
Deep Damage Repair line (incl. Hair Mask)UNOVE | Hair | 284 | +141% |
No.7 Bonding OilOlaplex | Hair | 256 | +25% |
Rosemary hair lineMedicube | Hair | 198 | −6.8% |
AirsmoothDyson | Hair | 174 | −17% |
No.4 / No.5 Bond Maintenance shampoo & conditionerOlaplex | Hair | 160 | +31% |
Leave-in Molecular Repair MaskK18 | Hair | 156 | +18% |
No.3 Hair PerfectorOlaplex | Hair | 152 | +57% |
Honey Infused Hair OilGisou | Hair | 149 | +44% |
Dream CoatColor Wow | Hair | 135 | +32% |
Untagged mentions by brand
How often each brand shows up in speech or on screen without a caption tag.
Brand reports
Full Syncly Social Index reports for each ranked brand.
