Syncly Social Index
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Body Care
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Aveeno on video, October 2026
Dry-skin care and moisturizing routines shape Aveeno’s Body Care conversation. Aveeno enters the body care panel at #5 with an SSI score of 55.0. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are sentiment (100/100) and momentum (66.7/100). Aveeno appears in 462 videos and accounts for 8.3% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 33.5% from September after normalizing each month’s collection.
The lowest component scores are creator breadth (22.2/100) and share of voice (44.4/100). 4.3% of matching videos reach 100,000 views; the top ten creators account for 10.2% of volume. Untagged exposure is 9.1% of the reviewed sample. Among 43 sampled videos not labeled sponsored, 26 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Aveeno videos
The most-viewed videos mentioning the brand this month.
A month of Aveeno videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Aveeno videos are about
Oct 6 (26 videos): Shows a mother’s bedtime routine with Aveeno Kids Face and Body Wash. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 14 (25 videos): Reviews skincare products for mature skin. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 9 (24 videos): Shows shower and post-shower products in a body-care routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include aveeno (429 videos), skin (232 videos), skincare (160 videos). Shows a mother’s bedtime routine with Aveeno Kids Face and Body Wash (7,300,000 views). This example illustrates one matching video. The most-mentioned products among those tracked are Skin Relief range (128 videos, share up 124% from September); Daily Moisturizing range (116 videos, share up 62.8% from September); Skin Relief Repairing Balm (36 videos, share up 2451.4% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Skin Relief range | 128 | +124% |
Daily Moisturizing range | 116 | +63% |
Skin Relief Repairing Balm | 36 | +2451% |
Eczema Therapy | 9 | +16% |
Top keywords
Top hashtags
Where and who
Instagram Reels 54.3% (251 videos), TikTok 33.3% (154 videos), YouTube Shorts 12.3% (57 videos). Of 154 TikTok videos, 50 (32.5%) are labeled sponsored and 104 are not. The most active matched accounts are @aveenous (7 videos), @leniealexisdesigns (7 videos). Among videos with a known creator location, US (88 videos), GB (19 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
9.1% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (170,280 views). Open a reviewed video with a video-derived brand mention (127,451 views). The non-sponsored sample contains 0 negative videos out of 43; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Aveeno
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.