Syncly Social Index
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Skincare
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Skincare on video, October 2026
Winter-skincare mentions and holiday sets gain share, while ingredient talk moves more slowly. Anua leads the skincare panel with an SSI score of 74.5. This report covers October 1 through 31, 2026.
What videos are talking about
Look beyond the panel for product demonstrations. Dr. Melaxin appears in 1,594 October query matches, below the ten-brand skincare panel’s volume cutoff. One reviewed creator tests its pimple patches. This is a finding from the expanded candidate review, not a claim that the brand launched in October.
Seasonal shopping moves ahead of ingredient growth. The skincare-context Black Friday query rises 827% in normalized share from September. Holiday gift sets and advent calendars rise 137%, and the more specific winter-skincare query rises 253%.
Barrier care has a broader base. Ceramide mentions rise 15% and centella/cica 14%. The winter-skincare report separates explicit cold-weather references from everyday dry-skin and barrier discussion.
PDRN remains large, with modest growth. The query matches 12,860 videos and gains 8% in normalized share. Read the PDRN analysis for brand co-mentions and creator framing. The largest tracked category product queries are Medicube Zero Pore Pad (1,744 videos), Medicube AGE-R Booster Pro (1,494 videos), Dr. Althea 345 Relief Cream (incl. cream mist) (1,207 videos).
Fastest-rising topics
Syncly Social Index: top brands
Brands ranked by their Syncly Social Index score for the month.
| Rank | Brand | SSI score | Video share | Change |
|---|---|---|---|---|
| #1– | Anua | 74.5 | 10% | +16% |
| #2▲3 | Beauty of Joseon | 67.8 | 9.2% | +26% |
| #3– | Medicube | 62.2 | 29% | +2.7% |
| #4▼2 | SKIN1004 | 62.2 | 14% | +44% |
| #5▲1 | CeraVe | 56.4 | 6.8% | +17% |
| #6NEW | Summer Fridays | 45.5 | 5.8% | +32% |
| #7▼3 | The Ordinary | 43.3 | 6.1% | +8.1% |
| #8▲1 | COSRX | 40.3 | 7% | +4.3% |
| #9▼1 | Celimax | 33.6 | 5.3% | +18% |
| #10NEW | Dr. Althea | 31.7 | 6.6% | +18% |
Most-mentioned products
Products named most often in category videos, with change vs. the prior month.
| Product | Type | Videos | Change |
|---|---|---|---|
Zero Pore PadMedicube | Skincare | 1,744 | +11% |
AGE-R Booster ProMedicube | Skincare | 1,494 | +27% |
345 Relief Cream (incl. cream mist)Dr. Althea | Skincare | 1,207 | +18% |
Glazing MilkRhode | Skincare | 1,050 | +43% |
Lip Butter BalmSummer Fridays | Skincare | 1,002 | +89% |
Retinal Shot Tightening BoosterCelimax | Skincare | 908 | +3.5% |
PDRN Pink Peptide SerumMedicube | Skincare | 829 | +16% |
Dive-In Low Molecular Hyaluronic Acid lineTorriden | Skincare | 814 | +31% |
Poremizing lineSKIN1004 | Skincare | 746 | +52% |
Hyalu-Cica Water-Fit Sun SerumSKIN1004 | Skincare | 673 | +23% |
Madagascar Centella AmpouleSKIN1004 | Skincare | 660 | +45% |
Tinted Mineral DayscreenBeauty of Joseon | Skincare | 656 | +193% |
Untagged mentions by brand
How often each brand shows up in speech or on screen without a caption tag.
Brand reports
Full Syncly Social Index reports for each ranked brand.
