Syncly Social Index
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Fragrance
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Byredo on video, October 2026
Byredo appears in scent reviews, niche-fragrance comparisons and discussions of alternatives. Byredo scores 46.7 on the Syncly Social Index, ranking #7 in the fragrance panel, down 3 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are sentiment (100/100) and share of voice (55.6/100). Byredo appears in 761 videos and accounts for 12% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 4.7% from September after normalizing each month’s collection.
The lowest component scores are momentum (11.1/100) and high reach (11.1/100). 2.9% of matching videos reach 100,000 views; the top ten creators account for 8.7% of volume. Untagged exposure is 25.8% of the reviewed sample. Among 62 sampled videos not labeled sponsored, 12 are positive and 1 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Byredo videos
The most-viewed videos mentioning the brand this month.
A month of Byredo videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Byredo videos are about
Oct 14 (41 videos): Paid review comparing Rayhaan Vanilla Vibe with Byredo Vanille Antique, the scent it imitates. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 12 (38 videos): A mother guesses perfume prices; she prices Byredo Bal d'Afrique Absolu far too low. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (34 videos): Korean list of lifelong beauty picks; Byredo La Tulipe is her perfume. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include byredo (732 videos), fragrance (374 videos), perfume (329 videos). Paid review of Rayhaan Vanilla Vibe, pitched as 'inspired by' Byredo Vanille Antique (1,300,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Bal d'Afrique (229 videos, share up 15.1% from September); Mojave Ghost (127 videos, share up 1.7% from September); Blanche (92 videos, share up 18.6% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Bal d'Afrique | 229 | +15% |
Mojave Ghost | 127 | +1.7% |
Blanche | 92 | +19% |
Future Memories | 81 | −43% |
Havana Tonka | 53 | +651% |
Gypsy Water | 47 | +28% |
Top keywords
Top hashtags
Where and who
Instagram Reels 45.1% (343 videos), TikTok 38.4% (292 videos), YouTube Shorts 16.6% (126 videos). Of 292 TikTok videos, 13 (4.5%) are labeled sponsored and 279 are not. The most active matched accounts are @byredo (18 videos), @binxcat4ever (10 videos). Among videos with a known creator location, US (150 videos), GB (25 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
25.8% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (534,300 views). Open a reviewed video with a video-derived brand mention (520,762 views). Open a reviewed video with criticism of Byredo. The non-sponsored sample contains 1 negative videos out of 62; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Byredo
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.