Syncly Social Index
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Hair
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Wella on video, October 2026
Color formulas, salon work and repair products distinguish Wella’s video conversation. Wella enters the hair panel at #6 with an SSI score of 45.6. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are sentiment (100/100) and momentum (88.9/100). Wella appears in 646 videos and accounts for 8.1% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 47.7% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and high reach (0/100). 1.7% of matching videos reach 100,000 views; the top ten creators account for 9.8% of volume. Untagged exposure is 7.7% of the reviewed sample. Among 61 sampled videos not labeled sponsored, 20 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Wella videos
The most-viewed videos mentioning the brand this month.
A month of Wella videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Wella videos are about
Oct 1 (37 videos): Shows hair products and styling at a Nykaa pop-up. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 14 (35 videos): Mixes and applies Wella Pure Perfection color with ASMR audio. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 15 (35 videos): Shows a salon hair transformation. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include wella (507 videos), hair (262 videos), wella professionals (196 videos). Recommends products for wavy hair and frizz (1,641,645 views). This example illustrates one matching video. The most-mentioned products among those tracked are Ultimate Repair (65 videos, share up 24.5% from September); Ultimate Smooth (49 videos, share up 124% from September); Pure Perfection (44 videos, share down 4% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Ultimate Repair | 65 | +25% |
Ultimate Smooth | 49 | +124% |
Pure Perfection | 44 | −4% |
Koleston Perfect | 18 | +11% |
Top keywords
Top hashtags
Where and who
Instagram Reels 59.6% (385 videos), TikTok 27.9% (180 videos), YouTube Shorts 12.5% (81 videos). Of 180 TikTok videos, 56 (31.1%) are labeled sponsored and 124 are not. The most active matched accounts are @wellahair (21 videos), @soubecas (7 videos). Among videos with a known creator location, GB (68 videos), US (55 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
7.7% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,641,645 views). Open a reviewed video with a video-derived brand mention (95,655 views). The non-sponsored sample contains 0 negative videos out of 61; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Wella
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.