Syncly Social Index
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Skincare
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Anua on video, October 2026
Anua’s video conversation spans PDRN, azelaic acid and routines for redness and hydration. Anua scores 74.5 on the Syncly Social Index, ranking #1 in the skincare panel, unchanged from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and sentiment (100/100). Anua appears in 3,935 videos and accounts for 10.2% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 15.9% from September after normalizing each month’s collection.
The lowest component scores are momentum (33.3/100) and high reach (55.6/100). 4.2% of matching videos reach 100,000 views; the top ten creators account for 3.1% of volume. Untagged exposure is 25.8% of the reviewed sample. Among 54 sampled videos not labeled sponsored, 13 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Anua videos
The most-viewed videos mentioning the brand this month.
A month of Anua videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Anua videos are about
Oct 1 (217 videos): Makeup tutorial; the caption lists the Anua PDRN spray as the last of seven products. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 7 (200 videos): Japanese blush tutorial; she sprays Anua's PDRN Hyaluronic Hydrating Mist onto her makeup puff. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 8 (192 videos): GRWM on a boat in Capri; Anua's azelaic acid serum is the first product on screen. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include anua (3,694 videos), skincare (2,203 videos), pdrn (1,056 videos). Fixes cakey foundation with Anua's PDRN mist and cream; the products appear only in on-screen text (3,036,586 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Azelaic Acid 15 Intense Calming Serum (628 videos, share up 25.7% from September); PDRN Hyaluronic Capsule Mist (345 videos, share up 13.5% from September); Niacinamide 10% + TXA 4% Serum (327 videos, share up 43.9% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Azelaic Acid 15 Intense Calming Serum | 628 | +26% |
PDRN Hyaluronic Capsule Mist | 345 | +13% |
Niacinamide 10% + TXA 4% Serum | 327 | +44% |
PDRN Hyaluronic Capsule 100 Serum | 272 | +28% |
Collagen Retinol Gua Sha Cream | 192 | +31% |
PDRN Hyaluronic Capsule Cream | 178 | +18% |
Top keywords
Top hashtags
Where and who
TikTok 45.4% (1,788 videos), Instagram Reels 40.2% (1,581 videos), YouTube Shorts 14.4% (566 videos). Of 1,788 TikTok videos, 676 (37.8%) are labeled sponsored and 1,112 are not. The most active matched accounts are @Ryan Bailey (18 videos), @anua_global (17 videos). Among videos with a known creator location, US (836 videos), GB (275 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
25.8% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,900,000 views). Open a reviewed video with a video-derived brand mention (1,200,000 views). The non-sponsored sample contains 0 negative videos out of 54; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Anua
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.