Syncly Social Index
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Wellness & Functional Drinks
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Celsius on video, October 2026
Seasonal flavors, taste tests and promotional unboxings shape Celsius’s conversation. Celsius scores 74.7 on the Syncly Social Index, ranking #1 in the wellness panel, up 3 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and creator breadth (100/100). Celsius appears in 312 videos and accounts for 5.1% of this ten-brand panel’s volume. Its share of the tracked wellness video conversation is up 87.4% from September after normalizing each month’s collection.
The lowest component scores are sentiment (50/100) and share of voice (55.6/100). 2.9% of matching videos reach 100,000 views; the top ten creators account for 7.1% of volume. Untagged exposure is 21.2% of the reviewed sample. Among 64 sampled videos not labeled sponsored, 13 are positive and 5 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Celsius videos
The most-viewed videos mentioning the brand this month.
A month of Celsius videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Celsius videos are about
Oct 13 (20 videos): Questions Celsius marketing through a caffeine and sweetener discussion. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 20 (18 videos): Bloom’s founder rates several energy-drink brands. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 21 (17 videos): Advertises a Celsius price promotion at The Shoppe. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include celsius (301 videos), energy drink (114 videos), flavor (77 videos). These are names for the same winter flavor, so the product table combines their aliases in one query rather than listing two separate products. Discusses rehabilitation and training while drinking Celsius (332,519 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Spritz Vibe (Sparkling Shirley Temple) (87 videos, share up 1504.9% from September); Essentials (7 videos, share up 201.3% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Spritz Vibe (Sparkling Shirley Temple) | 87 | +1505% |
Essentials | 7 | +201% |
Top keywords
Top hashtags
Where and who
Instagram Reels 61.9% (193 videos), TikTok 23.7% (74 videos), YouTube Shorts 14.4% (45 videos). Of 74 TikTok videos, 12 (16.2%) are labeled sponsored and 62 are not. The most active matched accounts are @Bamboocha-ey7ns (3 videos), @thesnacknet (3 videos). Among videos with a known creator location, US (66 videos), AU (3 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
21.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (312,462 views). Open a reviewed video with a video-derived brand mention (150,700 views). Open a reviewed video with criticism of Celsius. The non-sponsored sample contains 5 negative videos out of 64; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Celsius
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.