Syncly Social Index
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Fragrance
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Valentino on video, October 2026
Born in Roma and its Rendez-Vous Ruby flankers shape Valentino’s fragrance conversation. Valentino scores 52.8 on the Syncly Social Index, ranking #6 in the fragrance panel, down 4 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and creator breadth (66.7/100). Valentino appears in 499 videos and accounts for 7.9% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 19.1% from September after normalizing each month’s collection.
The lowest component scores are sentiment (0/100) and share of voice (44.4/100). 7% of matching videos reach 100,000 views; the top ten creators account for 7% of volume. Untagged exposure is 40% of the reviewed sample. Among 56 sampled videos not labeled sponsored, 3 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Valentino videos
The most-viewed videos mentioning the brand this month.
A month of Valentino videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Valentino videos are about
Oct 8 (30 videos): Paid OOTD; her fragrance combo is Donna Born in Roma Purple Melancholia with Summer Fridays. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (25 videos): Monaco fragrance-shopping trip; 'the new Valentino' is mentioned in passing. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 5 (21 videos): Spanish 'perfume by age' list; Born in Roma EDT is a pick for ages 15 to 20. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include valentino (425 videos), fragrance (310 videos), perfume (266 videos). Paid review of the limited Donna and Uomo Rendez-Vous Ruby; 'worth the hype? 1000% yes' (2,400,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Born in Roma (all) (322 videos, share up 53.7% from September); Donna Born in Roma (195 videos, share up 64.5% from September); Born in Roma Rendez-Vous Ruby (130 videos, share up 1317.4% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Born in Roma (all) | 322 | +54% |
Donna Born in Roma | 195 | +65% |
Born in Roma Rendez-Vous Ruby | 130 | +1317% |
Uomo Born in Roma | 69 | +164% |
Vendetta (Donna / Uomo) | 67 | −23% |
Born in Roma Extradose | 31 | −6.5% |
Top keywords
Top hashtags
Where and who
Instagram Reels 46.9% (234 videos), TikTok 39.1% (195 videos), YouTube Shorts 14% (70 videos). Of 195 TikTok videos, 44 (22.6%) are labeled sponsored and 151 are not. The most active matched accounts are @danielrenemusic (7 videos), @noraknowsbeauty (5 videos). Among videos with a known creator location, US (132 videos), GB (10 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
40% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (825,700 views). Open a reviewed video with a video-derived brand mention (820,400 views). The non-sponsored sample contains 0 negative videos out of 56; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Valentino
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Product reports
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.