Syncly Social Index
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Wellness & Functional Drinks
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Monster Energy on video, October 2026
Monster Energy appears in flavor tests, caffeine discussion and branded entertainment. Monster Energy scores 69.4 on the Syncly Social Index, ranking #2 in the wellness panel, unchanged from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and share of voice (88.9/100). Monster Energy appears in 1,159 videos and accounts for 19% of this ten-brand panel’s volume. Its share of the tracked wellness video conversation is down 1.3% from September after normalizing each month’s collection.
The lowest component scores are sentiment (0/100) and momentum (33.3/100). 6.2% of matching videos reach 100,000 views; the top ten creators account for 7.4% of volume. Untagged exposure is 12.5% of the reviewed sample. Among 62 sampled videos not labeled sponsored, 3 are positive and 4 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Monster Energy videos
The most-viewed videos mentioning the brand this month.
A month of Monster Energy videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Monster Energy videos are about
Oct 28 (57 videos): Discusses Monster ingredients and daily consumption. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 23 (56 videos): Shows an older man trying and reviewing Monster. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (54 videos): Creates a strawberry Monster-inspired makeup look. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include monster (772 videos), monster energy (478 videos), energy (328 videos). The Ultra and Juice families contain multiple variants; their counts can overlap in collection and comparison videos. Discusses Monster ingredients and daily consumption (4,042,561 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Ultra (249 videos, share up 16.9% from September); Juice / Juiced (62 videos, share up 23.2% from September); Ultra Vice Guava (16 videos, share up 21.5% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Ultra | 249 | +17% |
Juice / Juiced | 62 | +23% |
Ultra Vice Guava | 16 | +22% |
Top keywords
Top hashtags
Where and who
Instagram Reels 39.9% (462 videos), TikTok 31.8% (369 videos), YouTube Shorts 28.3% (328 videos). Of 369 TikTok videos, 49 (13.3%) are labeled sponsored and 320 are not. The most active matched accounts are @broccolirob1000 (18 videos), @itskatieknox (10 videos). Among videos with a known creator location, US (165 videos), GB (85 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
12.5% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (4,042,561 views). Open a reviewed video with a video-derived brand mention (1,102,071 views). Open a reviewed video with criticism of Monster Energy. The non-sponsored sample contains 4 negative videos out of 62; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Monster Energy
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.