Conversation
Understand what people value about your brand.
Learn what earns praise, what frustrates people, and how they describe the experience. Use the conversation to shape messaging and decide which questions deserve a closer look.
Conversation
Understand what people value about your brand.
Learn what earns praise, what frustrates people, and how they describe the experience. Use the conversation to shape messaging and decide which questions deserve a closer look.
Conversation
Understand what people value about your brand.
Learn what earns praise, what frustrates people, and how they describe the experience. Use the conversation to shape messaging and decide which questions deserve a closer look.
Trusted by growing brands.
Trusted by growing brands.
Trusted by growing brands.
Capabilities
Understand the words and context behind a reaction.
Explore sentiment, keywords, and brand context in the posts behind a reaction.
Connect the mention to the bigger picture
Compare brand, product, competitor, and category conversations within your research scope.
Read sentiment, not just polarity
Review sentiment toward your query and the source video behind the reaction.
See what’s on their minds
Explore recurring keywords and hashtags. Open related posts for the topic’s context.
Capabilities
Understand the words and context behind a reaction.
Explore sentiment, keywords, and brand context in the posts behind a reaction.
Connect the mention to the bigger picture
Compare brand, product, competitor, and category conversations within your research scope.
Read sentiment, not just polarity
Review sentiment toward your query and the source video behind the reaction.
See what’s on their minds
Explore recurring keywords and hashtags. Open related posts for the topic’s context.
Capabilities
Understand the words and context behind a reaction.
Explore sentiment, keywords, and brand context in the posts behind a reaction.
Read sentiment, not just polarity
Review sentiment toward your query and the source video behind the reaction.
See what’s on their minds
Explore recurring keywords and hashtags. Open related posts for the topic’s context.
Connect the mention to the bigger picture
Compare brand, product, competitor, and category conversations within your research scope.
Get answers before you start.
General
Getting Started
Pricing
Integrations
Security & Privacy
What are conversation insights?
Conversation helps you explore the language around a query. It aggregates extracted keywords and hashtags from the collected posts. Review sentiment toward the query target, then inspect source posts to understand the discussion.
How is sentiment more than positive or negative?
Sentiment is assessed toward your current query target. Reviewing the post and its context helps explain the reaction behind that result.
Do I have to set up keywords or topics?
Define a brand, product, or topic query first. Conversation extracts keywords and hashtags from the collected posts automatically. Review them alongside the source posts to decide which discussions deserve closer attention.
Does it track competitors too?
Yes. Define queries for competing brands, products, or topics, then compare selected queries in Competitive Research. Use their collected posts and query scope to interpret any difference.
Get answers before you start.
General
Getting Started
Pricing
Integrations
Security & Privacy
What are conversation insights?
Conversation helps you explore the language around a query. It aggregates extracted keywords and hashtags from the collected posts. Review sentiment toward the query target, then inspect source posts to understand the discussion.
How is sentiment more than positive or negative?
Sentiment is assessed toward your current query target. Reviewing the post and its context helps explain the reaction behind that result.
Do I have to set up keywords or topics?
Define a brand, product, or topic query first. Conversation extracts keywords and hashtags from the collected posts automatically. Review them alongside the source posts to decide which discussions deserve closer attention.
Does it track competitors too?
Yes. Define queries for competing brands, products, or topics, then compare selected queries in Competitive Research. Use their collected posts and query scope to interpret any difference.
Get answers before you start.
What are conversation insights?
Conversation helps you explore the language around a query. It aggregates extracted keywords and hashtags from the collected posts. Review sentiment toward the query target, then inspect source posts to understand the discussion.
How is sentiment more than positive or negative?
Sentiment is assessed toward your current query target. Reviewing the post and its context helps explain the reaction behind that result.
Do I have to set up keywords or topics?
Define a brand, product, or topic query first. Conversation extracts keywords and hashtags from the collected posts automatically. Review them alongside the source posts to decide which discussions deserve closer attention.
Does it track competitors too?
Yes. Define queries for competing brands, products, or topics, then compare selected queries in Competitive Research. Use their collected posts and query scope to interpret any difference.
Keep exploring
Find the next insight in social video.
Find the next insight in social video.