Syncly Social Index
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Makeup
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Rhode on video, October 2026
Rhode videos combine skincare, makeup and Sephora shopping content. Rhode scores 61.7 on the Syncly Social Index, ranking #3 in the makeup panel, down 1 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are share of voice (100/100) and sentiment (100/100). Rhode appears in 7,538 videos and accounts for 21.8% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 8.8% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and high reach (0/100). 6% of matching videos reach 100,000 views; the top ten creators account for 2.1% of volume. Untagged exposure is 4.5% of the reviewed sample. Among 65 sampled videos not labeled sponsored, 11 are positive and 1 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Rhode videos
The most-viewed videos mentioning the brand this month.
A month of Rhode videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Rhode videos are about
Oct 1 (489 videos): Fast dewy-makeup GRWM built on a milky-toner hack; the caption tags Rhode. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (414 videos): Night skincare routine; Rhode is one of eight brands tagged in the caption. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 8 (368 videos): Sephora shelf tour of Rhode's holiday gift sets; she says she is grabbing one. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include rhode (6,105 videos), makeup (2,963 videos), rhode skin (2,131 videos). Arabic duo makeup tutorial; Rhode is tagged with Huda Beauty, Chanel and Charlotte Tilbury (8,300,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Glazing Milk (1,099 videos, share up 41.2% from September); Pocket Blush (813 videos, share up 26.4% from September); Peptide Lip Tint (745 videos, share up 2.8% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Glazing Milk | 1,099 | +41% |
Pocket Blush | 813 | +26% |
Peptide Lip Tint | 745 | +2.8% |
Barrier Butter | 234 | +42% |
Pocket Pearl | 157 | −67% |
Top keywords
Top hashtags
Where and who
TikTok 61% (4,600 videos), Instagram Reels 32.9% (2,477 videos), YouTube Shorts 6.1% (461 videos). Of 4,600 TikTok videos, 99 (2.2%) are labeled sponsored and 4,501 are not. The most active matched accounts are @that.girl.rhode (29 videos), @rhode (24 videos). Among videos with a known creator location, US (2,578 videos), GB (412 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
4.5% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,570,165 views). Open a reviewed video with a video-derived brand mention (107,600 views). Open a reviewed video with criticism of Rhode. The non-sponsored sample contains 1 negative videos out of 65; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Rhode
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.