Syncly Social Index
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Skincare
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Medicube on video, October 2026
Medicube’s conversation combines skincare routines, PDRN products and beauty-device demonstrations. Medicube scores 62.2 on the Syncly Social Index, ranking #3 in the skincare panel, unchanged from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are share of voice (100/100) and sentiment (100/100). Medicube appears in 11,280 videos and accounts for 29.3% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 2.7% from September after normalizing each month’s collection.
The lowest component scores are momentum (0/100) and high reach (22.2/100). 3.2% of matching videos reach 100,000 views; the top ten creators account for 2.9% of volume. Untagged exposure is 18.2% of the reviewed sample. Among 48 sampled videos not labeled sponsored, 12 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Medicube videos
The most-viewed videos mentioning the brand this month.
A month of Medicube videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Medicube videos are about
Oct 1 (571 videos): Men's grooming routine; a Medicube product sits among the products on screen with no caption mention. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (531 videos): Paid "Do NOT buy" hook: skip the new eye patches alone and get the bundle with the PDRN multi-balm stick. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 7 (507 videos): Paid Booster Pro X2 routine set by the ACE-R app's AI skin scan, paired with a salmon PDRN serum. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include medicube (10,437 videos), skincare (5,706 videos), skin (2,958 videos). Head-to-toe glass skin routine; calls the Zero Pore Pads her holy grail, then the PDRN Pink Peptide Serum (29,900,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Zero Pore Pad (1,734 videos, share up 10.2% from September); AGE-R Booster Pro (1,494 videos, share up 27.4% from September); PDRN Pink Peptide Serum (1,062 videos, share up 18.5% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Zero Pore Pad | 1,734 | +10% |
AGE-R Booster Pro | 1,494 | +27% |
PDRN Pink Peptide Serum | 1,062 | +19% |
NAD+ EGF Firming line | 583 | +30% |
Kojic Acid Turmeric line | 558 | −13% |
PDRN Pink Collagen Multi Balm | 549 | +36% |
Top keywords
Top hashtags
Where and who
TikTok 55.2% (6,232 videos), Instagram Reels 34.9% (3,934 videos), YouTube Shorts 9.9% (1,114 videos). Of 6,232 TikTok videos, 4,268 (68.5%) are labeled sponsored and 1,964 are not. The most active matched accounts are @johanajojo10 (59 videos), @taraomidi93 (57 videos). Among videos with a known creator location, US (3,063 videos), GB (1,306 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
18.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (3,582,937 views). Open a reviewed video with a video-derived brand mention (1,681,697 views). The non-sponsored sample contains 0 negative videos out of 48; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Medicube
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.