Syncly Social Index
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Fragrance
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Vanilla and gourmand fragrance on video, October 2026
What is Vanilla and gourmand fragrance?
Vanilla and gourmand fragrance describes scent discussion built around vanilla or dessert-like notes. This report uses the stored vanilla/gourmand query with fragrance context and exclusions for common lip and sale-roundup noise.
Counts cover October 1 through 31, 2026. Framing, hooks, formats, precision checks and selected examples retain the October 1 through 29 review sample. Counts measure short-form attention and creator messaging, not product quality.
Share of category videos by month
Monthly share of category videos that mention the term.
Top videos
The most-viewed videos mentioning the term this month.
Which brands own the conversation
Share of the term’s videos that mention each brand.
Most-mentioned products
Products named most often alongside the term.
| Product | Videos |
|---|---|
Valentino Born in Roma | 149 |
Sol de Janeiro Cheirosa perfume mists | 109 |
Dove vanilla body wash | 106 |
Phlur Vanilla Skin | 105 |
eos Vanilla Cashmere | 102 |
YSL Libre (incl. Libre Vanilla Couture) | 96 |
Sol de Janeiro Cheirosa 62 | 90 |
Victoria's Secret Bare Vanilla | 70 |
Rare Beauty Rare Eau de Parfum | 67 |
Carolina Herrera Good Girl | 67 |
Said in the video, not the caption
How often the term is only spoken or shown on screen, with no caption or hashtag mention.
How creators explain it
What videos say when they describe the trend.
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Hooks that open the videos
The opening line or visual each video uses, with an example for each hook type.
What this means for marketers
Compare share across months
The query matched 4,140 October videos and 5,506 in September. Normalized share rose 6.6%. The counts cover the full month. Framing, hooks and formats retain the October 1 through 29 review sample.
Follow the October brand findings
The expanded October brand review adds or rechecks L'Occitane (58 videos) and Olay (23 videos) in this topic. These are co-mentions within the topic query; they do not establish a launch date, preference or product effect.
Read the video alongside the caption
70.7% of reviewed videos identify the topic through video-derived text without the term in the caption, title or hashtags. That percentage describes the selected sample.
Keep sponsored activity in view
691 of 1,852 matching TikToks (37.3%) carry a sponsored source flag. This covers TikTok flags; it does not estimate spend or sales.
Use framing as a briefing input
The largest coded framing is “body care / shower routine”, present in 20 reviewed videos. Use it to choose examples for a brief; the sample does not prove that this message causes higher reach.
Check a source example
Shows three perfumes available at Sephora (12,200,000 views). It illustrates one matched video rather than the whole topic.
