Syncly Social Index
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Hair
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Lilyeve on video, October 2026
Lilyeve appears in scalp care demonstrations and beauty advent calendars. Lilyeve enters the hair panel at #10 with an SSI score of 22.2. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are sentiment (100/100) and share of voice (22.2/100). Lilyeve appears in 534 videos and accounts for 6.7% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is down 12.6% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and momentum (0/100). 2.4% of matching videos reach 100,000 views; the top ten creators account for 14.6% of volume. Untagged exposure is 9.1% of the reviewed sample. Among 36 sampled videos not labeled sponsored, 14 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Lilyeve videos
The most-viewed videos mentioning the brand this month.
A month of Lilyeve videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Lilyeve videos are about
Oct 1 (30 videos): Tours a Lilyeve bathhouse-themed pop-up with games and gifts. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (28 videos): Shows the Lilyeve and Good Luck Trolls pop-up in Seongsu. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 14 (27 videos): Reviews Lilyeve’s pink collagen scalp ampoule. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include lilyeve (453 videos), scalp (243 videos), hair (237 videos). Demonstrates Lilyeve’s pink collagen scalp ampoule (710,595 views). This example illustrates one matching video. The hair/scalp query can retain occasional lash-serum footage when scalp-related line names co-occur. Known reviewed sample exceptions are dropped. Grow:Turn and Scalp:Turn are product families, not exclusive SKU counts. Hair-growth claims are creator statements and are not verified here. The most-mentioned products among those tracked are Grow:Turn scalp line (369 videos, share down 20.2% from September); Scalp:Turn Cica PDRN line (59 videos, share down 18.8% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Grow:Turn scalp lineLilyeve | 369 | −20% |
Scalp:Turn Cica PDRN lineLilyeve | 59 | −19% |
Top keywords
Top hashtags
Where and who
Instagram Reels 47.8% (255 videos), TikTok 41.9% (224 videos), YouTube Shorts 10.3% (55 videos). Of 224 TikTok videos, 161 (71.9%) are labeled sponsored and 63 are not. The most active matched accounts are @lilyeve_global (14 videos), @jardeledebran (9 videos). Among videos with a known creator location, US (131 videos), GB (41 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
9.1% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (140,604 views). Open a reviewed video with a video-derived brand mention (88,947 views). The non-sponsored sample contains 0 negative videos out of 36; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Lilyeve
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.