Syncly Social Index

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Skincare

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Celimax on video, October 2026

Retinal, pores and texture are recurring topics in Celimax videos. Celimax scores 33.6 on the Syncly Social Index, ranking #9 in the skincare panel, down 1 places from September. This report covers October 1 through 31, 2026.

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Syncly Social Index score

A 0–100 score built from six short-form video signals, relative to brands in the same category.

Syncly Social Index score
33.6/100
#9 in Skincare
Video share of voice · weight 25%0
Untagged mentions · weight 20%0
Momentum · weight 15%55.6
Sentiment · weight 15%50
High-reach videos · weight 15%100
Creator breadth · weight 10%27.8

The strongest component scores are high reach (100/100) and momentum (55.6/100). Celimax appears in 2,021 videos and accounts for 5.2% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 17.6% from September after normalizing each month’s collection.

The lowest component scores are share of voice (0/100) and untagged exposure (0/100). 6.7% of matching videos reach 100,000 views; the top ten creators account for 4.5% of volume. Untagged exposure is 6.1% of the reviewed sample. Among 47 sampled videos not labeled sponsored, 11 are positive and 0 negative. Component scores are relative to the category panel.

Key numbers

2,021

short-form videos mentioned the brand

2,021

short-form videos mentioned the brand

+18%

change in share of category videos vs. the prior month

6%

of sampled videos mention it without a caption tag

6%

of sampled videos mention it without a caption tag

23%

of sampled organic videos are positive

23%

of sampled organic videos are positive

Most-viewed Celimax videos

The most-viewed videos mentioning the brand this month.

@markysteran · TikTokDiscusses applying a retinol-based serum to the scalp.Open on TikTok ↗
@delfino_gomez · TikTokRecommends a cream for sun-damaged skin.Open on TikTok ↗
@lilymhe · TikTokShows a skincare routine using Celimax products.Open on TikTok ↗
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A month of Celimax videos

Videos per day. Highlighted days are the three biggest, with the top video from each.

82
92
94
Oct 1Oct 8Oct 15Oct 22Oct 31
Oct 14 · 94 videos · top video
@sylvia.geng1.8M viewsShows a relaxed evening routine with Celimax products.Open on TikTok ↗
Oct 7 · 92 videos · top video
@delfino_gomez8.3M viewsRecommends a cream for sun-damaged skin.Open on TikTok ↗
Oct 6 · 82 videos · top video
@markysteran16M viewsDiscusses applying a retinol-based serum to the scalp.Open on TikTok ↗

What Celimax videos are about

Oct 14 (94 videos): Shows a relaxed evening routine with Celimax products. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.

Oct 7 (92 videos): Recommends a cream for sun-damaged skin. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.

Oct 6 (82 videos): Discusses applying a retinol-based serum to the scalp. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.

Common extracted terms include celimax (1,913 videos), skincare (953 videos), retinal (634 videos). Discusses applying a retinol-based serum to the scalp (15,500,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Retinal Shot Tightening Booster (539 videos, share down 0.4% from September); Pore Relief Pad (319 videos, share up 8943.2% from September); Pore Dark Spot Brightening Cream (272 videos, share up 13.4% from September). Product queries can overlap.

Most-mentioned products

ProductVideosChange
Retinal Shot Tightening Booster
539
−0.4%
Pore Relief Pad
319
+8943%
Pore Dark Spot Brightening Cream
272
+13%
Retinal Shot Tightening Dual Cream
244
+25%
The Real Noni line
110
−0.7%
AHA Body Clarifying Pad
68
−18%

Top keywords

celimaxskincareretinalskinkbeautyroutineporesretinolyesstylebha

Top hashtags

#celimax933#kbeauty317#skincare316#yesstyle248#retinal232#koreanskincare227#porereliefpad153#skincareroutine120#Celimax100#KBeauty95#PoreReliefPad94#KoreanSkincare72#skincarecoreano62#retinalshot57#skincaretips57#fyp52#shorts47#retinol44#SkincareRoutine41#antiaging39

Where and who

Instagram Reels 48.3% (977 videos), TikTok 39.9% (806 videos), YouTube Shorts 11.8% (238 videos). Of 806 TikTok videos, 369 (45.8%) are labeled sponsored and 437 are not. The most active matched accounts are @jardeledebran (12 videos), @stylekorean_global (12 videos). Among videos with a known creator location, US (324 videos), GB (58 videos) lead. Location does not identify the audience.

Platforms

Instagram48%
TikTok40%
YouTube12%

Sponsored vs organic on TikTok

Sponsored · 369Organic · 437
46%
54%
Videos passing 100k views: 7.3% of sponsored vs 8.7% of organic.

Most active creators

@jardeledebran12 videos
@stylekorean_global12 videos
@JardelEdebran11 videos
@deallias10 videos
@777wikimua9 videos
@Jardel Edebran9 videos

Where the videos come from

Top countries
United States324United Kingdom58Brazil31South Korea26Australia25Canada24United Arab Emirates23Poland20
Languages
English1,173Spanish180Portuguese163Russian113Korean57Arabic54

Untagged and sentiment

6.1% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,237,846 views). Open a reviewed video with a video-derived brand mention (150,800 views). The non-sponsored sample contains 0 negative videos out of 47; it is a selected review sample, not a population estimate.

Instagram1.2M views“…RTH THE HYPE AND THE BEST WAY TO USE IT TO MAXIMISE RESULTS Celimax Retinal 0.1% Shot 20/10 GETS IRRITATED EVERY TIME YO…”Not tagged in the captionOpen on Instagram ↗
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Brands mentioned alongside Celimax

Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.

Medicube12%235 videos
Anua9.9%200 videos
SKIN10048.2%165 videos
Dr. Althea8%162 videos
COSRX4.8%97 videos
Beauty of Joseon4.4%89 videos
The Ordinary2.5%50 videos
CeraVe0.9%18 videos
Summer Fridays0.1%1 videos

Frequently asked questions

The October 1 through 31, 2026 query finds 806 TikTok videos about Celimax; 45.8% are labeled sponsored. Its SSI score is 33.6, ranking #9 in the ten-brand skincare panel across TikTok, Reels and Shorts.
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The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.