Syncly Social Index
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Makeup
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Holiday beauty gift sets on video, October 2026
What is Holiday beauty gifting?
This report follows beauty gift sets and advent calendars with holiday or sale context. Multi-brand boxes, individual products within those boxes and retailer promotions can all contribute mentions.
Counts cover October 1 through 31, 2026. Framing, hooks, formats, precision checks and selected examples retain the October 1 through 29 review sample. Counts measure short-form attention and creator messaging, not product quality.
Share of category videos by month
Monthly share of category videos that mention the term.
Top videos
The most-viewed videos mentioning the term this month.
Which brands own the conversation
Share of the term’s videos that mention each brand.
Most-mentioned products
Products named most often alongside the term.
| Product | Videos |
|---|---|
Rhode Holiday sets (Pocket Pairs, Sugarmint trio) | 322 |
Summer Fridays Lip Butter Balm minis and holiday sets | 304 |
Patrick Ta Holiday sets and kits | 121 |
Sol de Janeiro Gift and holiday sets | 119 |
e.l.f. Advent-calendar appearances | 105 |
Tarte Advent-calendar appearances | 97 |
Fenty Beauty Holiday lip sets (Glossy Posse, Lip Vault) | 87 |
Sephora Sephora Favorites holiday kits and calendar | 84 |
Medicube Advent-calendar appearances | 84 |
Charlotte Tilbury Advent-calendar appearances | 81 |
Said in the video, not the caption
How often the term is only spoken or shown on screen, with no caption or hashtag mention.
How creators explain it
What videos say when they describe the trend.
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Hooks that open the videos
The opening line or visual each video uses, with an example for each hook type.
What this means for marketers
Compare share across months
The query matched 4,371 October videos and 2,413 in September. Normalized share rose 156.8%. The counts cover the full month. Framing, hooks and formats retain the October 1 through 29 review sample.
Follow the October brand findings
The expanded October brand review adds or rechecks L'Occitane (33 videos) and Olay (5 videos) in this topic. These are co-mentions within the topic query; they do not establish a launch date, preference or product effect.
Read the video alongside the caption
22.6% of reviewed videos identify the topic through video-derived text without the term in the caption, title or hashtags. That percentage describes the selected sample.
Keep sponsored activity in view
1,652 of 2,666 matching TikToks (62%) carry a sponsored source flag. This covers TikTok flags; it does not estimate spend or sales.
Use framing as a briefing input
The largest coded framing is “price/value”, present in 22 reviewed videos. Use it to choose examples for a brief; the sample does not prove that this message causes higher reach.
Check a source example
The creator shares her body care routine featuring products from Sephora (10,200,000 views). It illustrates one matched video rather than the whole topic.
