Syncly Social Index
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Wellness & Functional Drinks
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Wellness & Functional Drinks on video, October 2026
Seasonal flavors and prebiotic soda gain share in October wellness video. Celsius leads the wellness panel with an SSI score of 74.7. This report covers October 1 through 31, 2026.
What videos are talking about
Flavor and format remain useful distinctions. Fall and limited-edition energy-drink flavors rise 58% in normalized share from September. Prebiotic soda rises 62%, while the tracked matcha query rises 125%.
Supplement topics do not move together. Fiber rises 27% and probiotics 19%; the wellness-context creatine query rises 14%. The creatine report uses a broader term query to examine formats and creator claims.
Attention comes from different kinds of video. Red Bull’s query includes sports content, while drink reviews and supplement routines contribute elsewhere in the panel. SSI measures matched short-form attention and reaction; it does not compare nutritional value or product effects.
Fastest-rising topics
Syncly Social Index: top brands
Brands ranked by their Syncly Social Index score for the month.
| Rank | Brand | SSI score | Video share | Change |
|---|---|---|---|---|
| #1▲3 | Celsius | 74.7 | 5.1% | +87% |
| #2– | Monster Energy | 69.4 | 19% | −1.3% |
| #3NEW | Olipop | 65.3 | 5% | +129% |
| #4▲4 | Optimum Nutrition | 63.9 | 7.2% | +2.1% |
| #5▲1 | Lemme | 56.9 | 4.4% | +21% |
| #6▼3 | Red Bull | 47.8 | 29% | −5.6% |
| #7▼6 | Bloom Nutrition | 41.1 | 17% | +52% |
| #8▼3 | Cymbiotika | 41.1 | 5.1% | −26% |
| #9▼2 | Liquid I.V. | 37.8 | 3.6% | −0.8% |
| #10▼1 | IM8 | 19.4 | 4.3% | −19% |
Most-mentioned products
Products named most often in category videos, with change vs. the prior month.
| Product | Type | Videos | Change |
|---|---|---|---|
Monster Ultra (incl. White Monster)Monster Energy | Wellness | 344 | −1.7% |
Sparkling EnergyBloom Nutrition | Wellness | 243 | +55% |
Crisp AppleBloom Nutrition | Wellness | 240 | +17% |
Gold Standard 100% WheyOptimum Nutrition | Wellness | 221 | −5.2% |
Zero SugarMonster Energy | Wellness | 216 | +52% |
Winter EditionRed Bull | Wellness | 169 | +79% |
Liposomal GlutathioneCymbiotika | Wellness | 134 | −16% |
Strawberry ShortieBloom Nutrition | Wellness | 131 | +16816% |
Daily Ultimate EssentialsIM8 | Wellness | 128 | +3.3% |
Advent CalendarRed Bull | Wellness | 116 | +499% |
Hydration MultiplierLiquid I.V. | Wellness | 108 | +14% |
CreatineOptimum Nutrition | Wellness | 106 | −9.3% |
Untagged mentions by brand
How often each brand shows up in speech or on screen without a caption tag.
Brand reports
Full Syncly Social Index reports for each ranked brand.
