Syncly Social Index
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Wellness & Functional Drinks
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Lemme on video, October 2026
Lemme gummies appear in daily routines, gifting and product-bundle content. Lemme scores 56.9 on the Syncly Social Index, ranking #5 in the wellness panel, up 1 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and high reach (77.8/100). Lemme appears in 269 videos and accounts for 4.4% of this ten-brand panel’s volume. Its share of the tracked wellness video conversation is up 20.6% from September after normalizing each month’s collection.
The lowest component scores are share of voice (22.2/100) and creator breadth (22.2/100). 3% of matching videos reach 100,000 views; the top ten creators account for 16.7% of volume. Untagged exposure is 16.7% of the reviewed sample. Among 40 sampled videos not labeled sponsored, 9 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Lemme videos
The most-viewed videos mentioning the brand this month.
A month of Lemme videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Lemme videos are about
Oct 2 (14 videos): Reviews beauty, haircare and supplement empties. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 15 (14 videos): Shows a Medicube glass-skin routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 17 (14 videos): Unboxes a Target beauty advent calendar. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include lemme (230 videos), gummies (102 videos), wellness (59 videos). The product table tracks named Lemme lines; the report does not assess the health claims made in those videos. Shows bedside self-care and relaxation items (1,300,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Debloat (81 videos, share up 35.8% from September); Sleep (55 videos, share up 1.5% from September); Purr (45 videos, share up 45.3% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Debloat | 81 | +36% |
Sleep | 55 | +1.5% |
Purr | 45 | +45% |
Top keywords
Top hashtags
Where and who
TikTok 56.5% (152 videos), Instagram Reels 30.1% (81 videos), YouTube Shorts 13.4% (36 videos). Of 152 TikTok videos, 82 (53.9%) are labeled sponsored and 70 are not. The most active matched accounts are @shopmamaa (9 videos), @Madison Ellis (7 videos). Among videos with a known creator location, US (136 videos), CA (6 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
16.7% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (665,200 views). Open a reviewed video with a video-derived brand mention (175,200 views). The non-sponsored sample contains 0 negative videos out of 40; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Lemme
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.