Syncly Social Index
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Wellness & Functional Drinks
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Creatine on video, October 2026
What is Creatine?
This report tracks short-form video mentions of creatine and selected creatine aliases. It describes product formats and creator messaging across fitness and wellness; it provides no dosing or treatment advice.
Counts cover October 1 through 31, 2026. Framing, hooks, formats, precision checks and selected examples retain the October 1 through 29 review sample. Counts measure short-form attention and creator messaging, not product quality.
Share of category videos by month
Monthly share of category videos that mention the term.
Top videos
The most-viewed videos mentioning the term this month.
Which brands own the conversation
Share of the term’s videos that mention each brand.
Most-mentioned products
Products named most often alongside the term.
| Product | Videos |
|---|---|
Optimum Nutrition Micronized creatine / powder and stick formats | 45 |
Bloom Nutrition Creatine gummies | 41 |
Thorne Creatine powder | 5 |
Create Creatine gummies | 1 |
Said in the video, not the caption
How often the term is only spoken or shown on screen, with no caption or hashtag mention.
How creators explain it
What videos say when they describe the trend.
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Hooks that open the videos
The opening line or visual each video uses, with an example for each hook type.
What this means for marketers
Compare share across months
The query matched 2,173 October videos and 2,523 in September. Normalized share rose 11.2%. The counts cover the full month. Framing, hooks and formats retain the October 1 through 29 review sample.
Start with the leading co-mentioned brand
Optimum Nutrition appears in 98 matches (4.5% of the topic query), the highest count among measured brands. Co-mention share does not establish product preference.
Read the video alongside the caption
18.7% of reviewed videos identify the topic through video-derived text without the term in the caption, title or hashtags. That percentage describes the selected sample.
Keep sponsored activity in view
192 of 469 matching TikToks (40.9%) carry a sponsored source flag. This covers TikTok flags; it does not estimate spend or sales.
Use framing as a briefing input
The largest coded framing is “one item in a stack, routine or recipe”, present in 24 reviewed videos. Use it to choose examples for a brief; the sample does not prove that this message causes higher reach.
Check a source example
Compares creatine with other supplements in an animated explainer (2,275,820 views). It illustrates one matched video rather than the whole topic.
What skeptics say
Creators pushing back on the trend, with links to each video.
