Syncly Social Index
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Hair
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UNOVE on video, October 2026
Hair mask demonstrations and glossy finishes lead UNOVE’s video conversation. UNOVE enters the hair panel at #9 with an SSI score of 37.2. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are momentum (100/100) and sentiment (100/100). UNOVE appears in 493 videos and accounts for 6.2% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 63.8% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and share of voice (11.1/100). 3.5% of matching videos reach 100,000 views; the top ten creators account for 11.4% of volume. Untagged exposure is 9.1% of the reviewed sample. Among 51 sampled videos not labeled sponsored, 33 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed UNOVE videos
The most-viewed videos mentioning the brand this month.
A month of UNOVE videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What UNOVE videos are about
Oct 25 (29 videos): Unboxes beauty and personal-care packages. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (27 videos): Includes a hair mask in an autumn self-care routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 22 (25 videos): Shows a mask-based blowout routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include unove (466 videos), hair (225 videos), haircare (170 videos). Reviews UNOVE’s Deep Damage Repair Hair Mask (1,400,000 views). This example illustrates one matching video. The query requires hair context. Product-family counts can include several products in a routine or gift set. Creator claims describe messaging, not verified hair-repair effects. The most-mentioned products among those tracked are Deep Damage Repair line (incl. Hair Mask) (284 videos, share up 141.1% from September); Hydra-Coat line (incl. Glow Hair Mask) (35 videos, share up 175.6% from September); Silk Oil line (24 videos, share up 100.1% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Deep Damage Repair line (incl. Hair Mask)UNOVE | 284 | +141% |
Hydra-Coat line (incl. Glow Hair Mask)UNOVE | 35 | +176% |
Silk Oil lineUNOVE | 24 | +100% |
Top keywords
Top hashtags
Where and who
Instagram Reels 50.7% (250 videos), TikTok 41.4% (204 videos), YouTube Shorts 7.9% (39 videos). Of 204 TikTok videos, 120 (58.8%) are labeled sponsored and 84 are not. The most active matched accounts are @meghans.shelf (11 videos), @lifewithjennileegarner (9 videos). Among videos with a known creator location, US (159 videos), KR (8 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
9.1% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (299,600 views). Open a reviewed video with a video-derived brand mention (88,947 views). The non-sponsored sample contains 0 negative videos out of 51; it is a selected review sample, not a population estimate.
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Brands mentioned alongside UNOVE
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.