Syncly Social Index
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Makeup
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Fenty Beauty on video, October 2026
Fenty Beauty’s conversation combines foundation, lip collections and broader Fenty skincare content. Fenty Beauty scores 28.3 on the Syncly Social Index, ranking #9 in the makeup panel, up 1 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are momentum (66.7/100) and untagged exposure (50/100). Fenty Beauty appears in 2,624 videos and accounts for 7.6% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 5.5% from September after normalizing each month’s collection.
The lowest component scores are sentiment (0/100) and share of voice (11.1/100). 7.5% of matching videos reach 100,000 views; the top ten creators account for 5.2% of volume. Untagged exposure is 15.3% of the reviewed sample. Among 51 sampled videos not labeled sponsored, 3 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Fenty Beauty videos
The most-viewed videos mentioning the brand this month.
A month of Fenty Beauty videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Fenty Beauty videos are about
Oct 8 (151 videos): Rihanna demonstrates Stunna Stix lipstick in Uncensored. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 3 (131 videos): Discusses Aiman Nazar’s favorite beauty products. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (130 videos): Creates a pink sad-clown Halloween makeup look. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include fenty beauty (1,754 videos), makeup (1,185 videos), fenty (790 videos). Demonstrates a Halloween clown makeup look (4,410,076 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Gloss Bomb (incl. Gloss Bomb Stix and Heat) (486 videos, share up 46% from September); Butta Drop body cream (Fenty Skin) (101 videos, share up 53.9% from September); Diamond Bomb highlighter (82 videos, share up 21.1% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Gloss Bomb (incl. Gloss Bomb Stix and Heat) | 486 | +46% |
Butta Drop body cream (Fenty Skin) | 101 | +54% |
Diamond Bomb highlighter | 82 | +21% |
Gloss Bomb Stix | 69 | −2.2% |
Match Stix | 48 | +24% |
Top keywords
Top hashtags
Where and who
TikTok 65.3% (1,713 videos), Instagram Reels 24.7% (648 videos), YouTube Shorts 10% (263 videos). Of 1,713 TikTok videos, 510 (29.8%) are labeled sponsored and 1,203 are not. The most active matched accounts are @fentybeauty (29 videos), @ayannasabrina (18 videos). Among videos with a known creator location, US (1,178 videos), GB (175 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
15.3% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (2,089,251 views). Open a reviewed video with a video-derived brand mention (2,000,000 views). The non-sponsored sample contains 0 negative videos out of 51; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Fenty Beauty
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.