Syncly Social Index
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Makeup
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Lip balm on video, October 2026
What is Lip balm?
The report groups lip balms, lip masks and lip treatments, including tinted and peptide-related products. A match can be an incidental step in a larger makeup or skincare routine.
Counts cover October 1 through 31, 2026. Framing, hooks, formats, precision checks and selected examples retain the October 1 through 29 review sample. Counts measure short-form attention and creator messaging, not product quality.
Share of category videos by month
Monthly share of category videos that mention the term.
Top videos
The most-viewed videos mentioning the term this month.
Which brands own the conversation
Share of the term’s videos that mention each brand.
Most-mentioned products
Products named most often alongside the term.
| Product | Videos |
|---|---|
Summer Fridays Lip Butter Balm | 994 |
Eadem Le Chouchou Lip Balm | 644 |
Laneige Lip Sleeping Mask | 359 |
Rhode Peptide Lip Treatment | 298 |
Rhode Peptide Lip Tint | 248 |
The Ordinary HA + Asiaticoside Lip Treatment | 144 |
Rhode Peptide Lip Shape | 115 |
e.l.f. Glow Reviver Melting Lip Balm | 113 |
Laneige Lip Glowy Balm | 104 |
Kylie Cosmetics Winter Kissed Lip & Cheek Glow Balm | 97 |
Said in the video, not the caption
How often the term is only spoken or shown on screen, with no caption or hashtag mention.
How creators explain it
What videos say when they describe the trend.
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Hooks that open the videos
The opening line or visual each video uses, with an example for each hook type.
What this means for marketers
Compare share across months
The query matched 10,420 October videos and 12,223 in September. Normalized share rose 20.8%. The counts cover the full month. Framing, hooks and formats retain the October 1 through 29 review sample.
Start with the leading co-mentioned brand
Summer Fridays appears in 1,415 matches (13.6% of the topic query), the highest count among measured brands. Co-mention share does not establish product preference.
Read the video alongside the caption
36% of reviewed videos identify the topic through video-derived text without the term in the caption, title or hashtags. That percentage describes the selected sample.
Keep sponsored activity in view
1,999 of 4,934 matching TikToks (40.5%) carry a sponsored source flag. This covers TikTok flags; it does not estimate spend or sales.
Use framing as a briefing input
The largest coded framing is “Lip products within a makeup look”, present in 29 reviewed videos. Use it to choose examples for a brief; the sample does not prove that this message causes higher reach.
Check a source example
The creator demonstrates a step-by-step glass skin routine using various skincare products from Medicube (29,900,000 views). It illustrates one matched video rather than the whole topic.
