Syncly Social Index

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Skincare

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NAD+ skincare on video, October 2026

What is NAD+ skincare?

NAD+ skincare here means beauty videos that name NAD or NAD+ alongside skincare context. It includes topical product marketing and related wellness discussion when the same video meets that query.

Counts cover October 1 through 31, 2026. Framing, hooks, formats, precision checks and selected examples retain the October 1 through 29 review sample. Counts measure short-form attention and creator messaging, not product quality.

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Share of category videos by month

Monthly share of category videos that mention the term.

1.5%
1.1%
1%
1.5%
1.7%
Jun 26Jul 26Aug 26Sep 26Oct 26

Top videos

The most-viewed videos mentioning the term this month.

@dermdoctor · TikTokAnswers questions about Medicube Booster Pro X2.Open on TikTok ↗
@nadeenmagdy · TikTokDemonstrates Numbuzin NAD+ 50 Peptide essence.Open on TikTok ↗
@skincare.zombie · TikTokShows a skincare routine making the creator late for work.Open on TikTok ↗
🔒 5 more videosEnter your work email to watch every example.

Which brands own the conversation

Share of the term’s videos that mention each brand.

Medicube33%
Eqqualberry18%
Numbuzin14%
COSRX7.3%
Haruharu Wonder4.7%
Purito4.6%
Jiyu3.8%
Arencia3.8%
Anua3.2%
SKIN10043.1%

Most-mentioned products

Products named most often alongside the term.

ProductVideos
Eqqualberry NAD+ Peptide Boosting Serum / Cream
397
Medicube EGF NAD Firming Serum
356
Medicube Multi Balm sticks (new NAD+ EGF Firming Multi Balm, PDRN Pink Collagen Volume Multi Balm)
308
Numbuzin No.9 NAD+ Bio Lifting-sil Essence
190
Medicube Booster Pro X2 device (paired with NAD serum)
188
Numbuzin No.9 NAD+ Eye Cream
142
COSRX Blue Peptide line (serum, cream, mist)
119
Purito Retinol Retinal 2000 NAD+ Serum
96
Arencia NAD+ Booster Shot
85
Haruharu Wonder NAD+ Serum Mist
73

Said in the video, not the caption

How often the term is only spoken or shown on screen, with no caption or hashtag mention.

Video-derived text onlyOther reviewed videos
All videos
47%
53%
Smaller creators
43%
57%
Top videos
49%
51%
Top videos, weighted by views
62%
38%

How creators explain it

What videos say when they describe the trend.

Name-drop in a routine, haul or advent calendar25%median 482K views · 11% sponsored
“How to get fired from your 9-5” — @skincare.zombie, 2.3M views · Watch ↗
Firming and anti-aging (fine lines, wrinkles)19%median 425K views · 50% sponsored
“Routine for real glass skin: I inject the serum under the mask”, 873K views · Watch ↗
Glow, glass skin and makeup prep13%median 269K views · 50% sponsored
“I want glass skin!!! Meanwhile, Sejeong without makeup” — @nadeenmagdy, 4M views · Watch ↗
New launches and formats (stick, mist, sun serum)13%median 390K views · 80% sponsored
“NEW from Medicube! Meet the NAD+ EGF Firming Multi Balm” — @janleeshopping, 557K views · Watch ↗
Neck, eye and under-eye area9.3%median 345K views · 43% sponsored
“throw out that 10 step routine! It's not your whole face, it's this area” — @trulyglowin, 566K views · Watch ↗
Device pairing (Booster Pro X2)5.3%median 6M views · 50% sponsored
“Which products should I use with it? (derm answers)” — @dermdoctor, 12M views · Watch ↗
Product review or first impressions5.3%median 190K views · 25% sponsored
“This is for science. This feels illegal. (PDRN vs EGF NAD gel mask)” — @kylensuttner, 190K views · Watch ↗
Longevity and NAD+ science4%median 282K views · 33% sponsored
“I reversed my skin age by nine years”, 373K views · Watch ↗
Wellness crossover (IV drips, supplements)4%median 1.4M views · 33% sponsored
“POV: you're a 32 year old nurse practitioner flying to Italy to get married”, 1.4M views · Watch ↗
Needle-free alternative to injections1.3%median 261K views · 0% sponsored
“You don't need a 10-step routine, you just need this serum: a serum injection without”, 261K views · Watch ↗
Share of sampled videos that explain the trend this way (a video can use several).

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Hooks that open the videos

The opening line or visual each video uses, with an example for each hook type.

Product reveal/launch24%median 227K views · 50% sponsored
“NEW from Medicube! Meet the NAD+ EGF Firming Multi Balm” — @janleeshopping, 557K views · Watch ↗
Bold claim/hot take21%median 457K views · 56% sponsored
“Routine for real glass skin: I inject the serum under the mask”, 873K views · Watch ↗
Question13%median 264K views · 30% sponsored
“What did Medicube do??? A stick for mature skin?” — @caroortizbelleza, 387K views · Watch ↗
Trend/ASMR/humor11%median 766K views · 25% sponsored
“I want glass skin!!! Meanwhile, Sejeong without makeup” — @nadeenmagdy, 4M views · Watch ↗
Authority (derm, pharmacist, esthetician, MUA)8%median 521K views · 50% sponsored
“Which products should I use with it? (derm answers)” — @dermdoctor, 12M views · Watch ↗
Other8%median 746K views · 17% sponsored
“A new chapter begins (DUALSONIC launch ceremony)”, 2.1M views · Watch ↗
POV/storytime6.7%median 216K views · 20% sponsored
“POV: you're a 32 year old nurse practitioner flying to Italy to get married”, 1.4M views · Watch ↗
Routine/GRWM6.7%median 700K views · 40% sponsored
“GRWM”, 1.9M views · Watch ↗
Result/problem-solution1.3%median 346K views · 0% sponsored
“Before / After: Retinol + Retinal serum with NAD+” — @she.want.ayden, 346K views · Watch ↗
Share of sampled videos opening with each hook type.

What this means for marketers

Compare share across months

The query matched 2,577 October videos and 3,202 in September. Normalized share rose 14.1%. The counts cover the full month. Framing, hooks and formats retain the October 1 through 29 review sample.

Start with the leading co-mentioned brand

Medicube appears in 842 matches (32.7% of the topic query), the highest count among measured brands. Co-mention share does not establish product preference.

Read the video alongside the caption

46.7% of reviewed videos identify the topic through video-derived text without the term in the caption, title or hashtags. That percentage describes the selected sample.

Keep sponsored activity in view

959 of 1,289 matching TikToks (74.4%) carry a sponsored source flag. This covers TikTok flags; it does not estimate spend or sales.

Use framing as a briefing input

The largest coded framing is “Name-drop in a routine, haul or advent calendar”, present in 19 reviewed videos. Use it to choose examples for a brief; the sample does not prove that this message causes higher reach.

Check a source example

Answers questions about Medicube Booster Pro X2 (11,800,000 views). It illustrates one matched video rather than the whole topic.

Frequently asked questions

The query’s share of tracked beauty video rose 14.1% from September, with 2,577 matches in the October 1 through 31 period. Both months use the same query. This measures attention rather than sales or product effectiveness.
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