Syncly Social Index
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Makeup
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Charlotte Tilbury on video, October 2026
Full-face routines and complexion products shape Charlotte Tilbury’s conversation. Charlotte Tilbury scores 80.8 on the Syncly Social Index, ranking #1 in the makeup panel, up 2 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and momentum (88.9/100). Charlotte Tilbury appears in 3,450 videos and accounts for 10% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 12.5% from September after normalizing each month’s collection.
The lowest component scores are sentiment (50/100) and creator breadth (72.2/100). 8.8% of matching videos reach 100,000 views; the top ten creators account for 2.8% of volume. Untagged exposure is 27.3% of the reviewed sample. Among 59 sampled videos not labeled sponsored, 4 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Charlotte Tilbury videos
The most-viewed videos mentioning the brand this month.
A month of Charlotte Tilbury videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Charlotte Tilbury videos are about
Oct 2 (169 videos): Halloween clown hack done with a hairbrush; the caption credits Charlotte Tilbury mascara. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 8 (162 videos): French GRWM about a caring boyfriend; Charlotte Tilbury is one of seven accounts tagged. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 13 (150 videos): Victoria's Secret-inspired glam; the eyeshadow comes from a Charlotte Tilbury palette. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include charlotte tilbury (2,887 videos), makeup (2,144 videos), blush (1,147 videos). Arabic duo makeup tutorial; Charlotte Tilbury is tagged with Huda Beauty, Chanel and Rhode (8,300,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Airbrush Flawless line (setting spray, powder, foundation) (550 videos, share up 15.8% from September); Pillow Talk (459 videos, share up 21.1% from September); Lip Cheat lip liner (122 videos, share up 46.6% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Airbrush Flawless line (setting spray, powder, foundation) | 550 | +16% |
Pillow Talk | 459 | +21% |
Lip Cheat lip liner | 122 | +47% |
2026 Advent Calendar | 80 | +19% |
Matte Revolution lipstick | 64 | +26% |
Top keywords
Top hashtags
Where and who
TikTok 47.3% (1,632 videos), Instagram Reels 37.4% (1,289 videos), YouTube Shorts 15.3% (529 videos). Of 1,632 TikTok videos, 89 (5.5%) are labeled sponsored and 1,543 are not. The most active matched accounts are @charlottetilbury (25 videos), @anyaweitz (11 videos). Among videos with a known creator location, US (918 videos), GB (245 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
27.3% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (2,100,000 views). Open a reviewed video with a video-derived brand mention (2,000,000 views). The non-sponsored sample contains 0 negative videos out of 59; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Charlotte Tilbury
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Product reports
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.