Syncly Social Index
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Skincare
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Dr. Althea on video, October 2026
The 345 Relief range anchors Dr. Althea’s appearances in routines and multi-brand skincare roundups. Dr. Althea enters the skincare panel at #10 with an SSI score of 31.7. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are high reach (88.9/100) and momentum (66.7/100). Dr. Althea appears in 2,549 videos and accounts for 6.6% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 17.6% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and sentiment (0/100). 5.3% of matching videos reach 100,000 views; the top ten creators account for 4.9% of volume. Untagged exposure is 13.6% of the reviewed sample. Among 54 sampled videos not labeled sponsored, 12 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Dr. Althea videos
The most-viewed videos mentioning the brand this month.
A month of Dr. Althea videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Dr. Althea videos are about
Oct 1 (139 videos): Shows a nighttime cleansing, device and face-cream routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 8 (118 videos): Shows a multi-product beauty and personal care routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 14 (109 videos): Unboxes a StyleKorean Halloween skincare collection. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include dr. althea (1,445 videos), skincare (1,360 videos), skin (684 videos). Features Jang Wonyoung presenting Dr. Althea’s skincare positioning (3,400,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are 345 Relief Cream (794 videos, share up 15.9% from September); 345 Relief Cream Mist (408 videos, share up 21.2% from September); 147 Barrier Cream (203 videos, share up 33.8% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
345 Relief Cream | 794 | +16% |
345 Relief Cream Mist | 408 | +21% |
147 Barrier Cream | 203 | +34% |
Vitamin C Boosting Serum | 187 | +26% |
345 Relief Serum | 93 | −11% |
Melaclear line | 70 | +21% |
Top keywords
Top hashtags
Where and who
Instagram Reels 47.7% (1,217 videos), TikTok 44.2% (1,127 videos), YouTube Shorts 8% (205 videos). Of 1,127 TikTok videos, 377 (33.5%) are labeled sponsored and 750 are not. The most active matched accounts are @dr.althea_my (20 videos), @bella_glam.ec (17 videos). Among videos with a known creator location, US (471 videos), GB (149 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
13.6% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,737,286 views). Open a reviewed video with a video-derived brand mention (550,387 views). The non-sponsored sample contains 0 negative videos out of 54; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Dr. Althea
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.