Syncly Social Index
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Skincare
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Summer Fridays on video, October 2026
Lip products and holiday gifting are recurring contexts for Summer Fridays. Summer Fridays enters the skincare panel at #6 with an SSI score of 45.5. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and momentum (88.9/100). Summer Fridays appears in 2,221 videos and accounts for 5.8% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 32.3% from September after normalizing each month’s collection.
The lowest component scores are sentiment (0/100) and share of voice (11.1/100). 3.4% of matching videos reach 100,000 views; the top ten creators account for 4% of volume. Untagged exposure is 24.2% of the reviewed sample. Among 46 sampled videos not labeled sponsored, 7 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Summer Fridays videos
The most-viewed videos mentioning the brand this month.
A month of Summer Fridays videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Summer Fridays videos are about
Oct 1 (118 videos): Vlogs a library study session. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 8 (105 videos): Shows an outfit and accessory styling routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (103 videos): Shops for college makeup essentials with a cashback promotion. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include summer fridays (1,982 videos), makeup (616 videos), lip butter balm (598 videos). These keyword counts are broader than the validated product queries below. Discusses travel scents and balms; the summary does not identify a specific Summer Fridays product (1,600,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Lip Butter Balm (1,068 videos, share up 74% from September); Jet Lag Mask (124 videos, share up 9.8% from September); Lip Liner (33 videos, share up 6.3% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Lip Butter Balm | 1,068 | +74% |
Jet Lag Mask | 124 | +9.8% |
Lip Liner | 33 | +6.3% |
Dream Lip Oil | 14 | +24% |
Top keywords
Top hashtags
Where and who
TikTok 70.4% (1,563 videos), Instagram Reels 24.8% (550 videos), YouTube Shorts 4.9% (108 videos). Of 1,563 TikTok videos, 678 (43.4%) are labeled sponsored and 885 are not. The most active matched accounts are @summerfridays (19 videos), @hiamandadenise (17 videos). Among videos with a known creator location, US (1,316 videos), GB (86 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
24.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,400,000 views). Open a reviewed video with a video-derived brand mention (1,000,000 views). The non-sponsored sample contains 0 negative videos out of 46; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Summer Fridays
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.