Syncly Social Index
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Makeup
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Black Friday and beauty sales on video, October 2026
What is Black Friday beauty-sale content?
This report combines Black Friday and Cyber Monday terms with TikTok Shop fall deals, Prime Big Deal Days, Sephora and Ulta sale terms. It tracks the wider October beauty-sale conversation rather than Black Friday alone.
Counts cover October 1 through 31, 2026. Framing, hooks, formats, precision checks and selected examples retain the October 1 through 29 review sample. Counts measure short-form attention and creator messaging, not product quality.
Share of category videos by month
Monthly share of category videos that mention the term.
Top videos
The most-viewed videos mentioning the term this month.
Which brands own the conversation
Share of the term’s videos that mention each brand.
Most-mentioned products
Products named most often alongside the term.
| Product | Videos |
|---|---|
Medicube PDRN line | 400 |
Medicube Collagen line (Collagen Jelly Cream, overnight mask) | 303 |
SKIN1004 Madagascar Centella line | 228 |
Beauty of Joseon Sunscreens (Relief Sun, tinted mineral SPF) | 221 |
Summer Fridays Lip Butter Balm | 174 |
Anua PDRN line | 126 |
Shark FlexStyle / CryoGlow | 125 |
Medicube AGE-R Booster Pro (device) | 118 |
Rhode Glazing Milk | 109 |
Medicube Zero Pore Pad | 106 |
Said in the video, not the caption
How often the term is only spoken or shown on screen, with no caption or hashtag mention.
How creators explain it
What videos say when they describe the trend.
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Hooks that open the videos
The opening line or visual each video uses, with an example for each hook type.
What this means for marketers
Compare share across months
The query matched 10,862 October videos and 2,968 in September. Normalized share rose 418.7%. The counts cover the full month. Framing, hooks and formats retain the October 1 through 29 review sample. The query combines several sale events, so this is not a Black-Friday-only growth rate.
Follow the October brand findings
The expanded October brand review adds or rechecks L'Occitane (28 videos) and Olay (12 videos) in this topic. These are co-mentions within the topic query; they do not establish a launch date, preference or product effect.
Read the video alongside the caption
8.7% of reviewed videos identify the topic through video-derived text without the term in the caption, title or hashtags. That percentage describes the selected sample.
Keep sponsored activity in view
6,925 of 8,326 matching TikToks (83.2%) carry a sponsored source flag. This covers TikTok flags; it does not estimate spend or sales.
Use framing as a briefing input
The largest coded framing is “product pitch, sale only tagged”, present in 33 reviewed videos. Use it to choose examples for a brief; the sample does not prove that this message causes higher reach.
Check a source example
Shows a Philips ReAura LED Face Mask in a skincare routine (12,100,000 views). It illustrates one matched video rather than the whole topic.
