Syncly Social Index

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Wellness & Functional Drinks

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Bloom Nutrition on video, October 2026

Bloom Nutrition’s conversation spans seasonal energy drinks, clear protein and supplements. Bloom Nutrition scores 41.1 on the Syncly Social Index, ranking #7 in the wellness panel, down 6 places from September. This report covers October 1 through 31, 2026.

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Syncly Social Index score

A 0–100 score built from six short-form video signals, relative to brands in the same category.

Syncly Social Index score
41.1/100
#7 in Wellness & Functional Drinks
Video share of voice · weight 25%77.8
Untagged mentions · weight 20%0
Momentum · weight 15%77.8
Sentiment · weight 15%0
High-reach videos · weight 15%22.2
Creator breadth · weight 10%66.7

The strongest component scores are share of voice (77.8/100) and momentum (77.8/100). Bloom Nutrition appears in 1,020 videos and accounts for 16.8% of this ten-brand panel’s volume. Its share of the tracked wellness video conversation is up 51.7% from September after normalizing each month’s collection.

The lowest component scores are untagged exposure (0/100) and sentiment (0/100). 1.7% of matching videos reach 100,000 views; the top ten creators account for 9.5% of volume. Untagged exposure is 4.2% of the reviewed sample. Among 27 sampled videos not labeled sponsored, 3 are positive and 0 negative. Component scores are relative to the category panel.

Key numbers

1,020

short-form videos mentioned the brand

1,020

short-form videos mentioned the brand

+52%

change in share of category videos vs. the prior month

4%

of sampled videos mention it without a caption tag

4%

of sampled videos mention it without a caption tag

11%

of sampled organic videos are positive

11%

of sampled organic videos are positive

Most-viewed Bloom Nutrition videos

The most-viewed videos mentioning the brand this month.

@arianamariaa11 · TikTokAssembles a sweet-potato bowl alongside a Bloom apple-flavored drink.Open on TikTok ↗
@farrelspam · TikTokResponds to criticism of Bloom while promoting an energy drink.Open on TikTok ↗
@angela_lynn33 · TikTokShows Bloom energy sticks in Crisp Apple.Open on TikTok ↗
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A month of Bloom Nutrition videos

Videos per day. Highlighted days are the three biggest, with the top video from each.

51
48
50
Oct 1Oct 8Oct 15Oct 22Oct 31
Oct 21 · 51 videos · top video
@angela_lynn33447K viewsShows Bloom energy sticks in Crisp Apple.Open on TikTok ↗
Oct 28 · 50 videos · top video
@marsolf.lauren105K viewsShows a post-travel morning routine.Open on TikTok ↗
Oct 24 · 48 videos · top video
@angela_lynn3315K viewsShows Bloom’s Crisp Apple energy sticks.Open on TikTok ↗

What Bloom Nutrition videos are about

Oct 21 (51 videos): Shows Bloom energy sticks in Crisp Apple. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.

Oct 28 (50 videos): Shows a post-travel morning routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.

Oct 24 (48 videos): Shows Bloom’s Crisp Apple energy sticks. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.

Common extracted terms include bloom (794 videos), bloom nutrition (576 videos), flavor (228 videos). Crisp Apple and Shirley Temple are flavor families spanning multiple formats, so their counts are not assigned to a single beverage SKU. Assembles a sweet-potato bowl alongside a Bloom apple-flavored drink (7,600,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Crisp Apple flavor family (209 videos, share up 10.6% from September); Strawberry Shortie (131 videos, share up 16815.7% from September); Shirley Temple flavor family (95 videos, share up 390.7% from September). Product queries can overlap.

Most-mentioned products

ProductVideosChange
Crisp Apple flavor family
209
+11%
Strawberry Shortie
131
+16816%
Shirley Temple flavor family
95
+391%
Greens & Superfoods
62
−15%

Top keywords

bloombloom nutritionflavorenergyenergy drinksugarcrisp appledrinknutritionstrawberry

Top hashtags

#bloomnutrition260#bloom243#bloomenergy132#energydrink84#bloompartner72#energydrinks68#fyp63#giftedbybloom63#ad53#tiktokshopblackfriday37#bloompop34#strawberryshortie34#bloomenergydrink32#BloomNutrition31#bloomstrawberryshortie31#energy28#crispapple25#clearprotein23#grwm22#prebioticsoda20

Where and who

TikTok 52.1% (531 videos), Instagram Reels 25.6% (261 videos), YouTube Shorts 22.4% (228 videos). Of 531 TikTok videos, 241 (45.4%) are labeled sponsored and 290 are not. The most active matched accounts are @ChristyInWisconsin (25 videos), @bloom (24 videos). Among videos with a known creator location, US (470 videos), GB (10 videos) lead. Location does not identify the audience.

Platforms

TikTok52%
Instagram26%
YouTube22%

Sponsored vs organic on TikTok

Sponsored · 241Organic · 290
45%
55%
Videos passing 100k views: 1.7% of sponsored vs 2.4% of organic.

Most active creators

@ChristyInWisconsin25 videos
@bloom24 videos
@bloomsupps8 videos
@christyinwisconsin8 videos
@greglavslife7 videos
@heimhealth6 videos

Where the videos come from

Top countries
United States470United Kingdom10Mexico4Canada3Germany2Isle of Man2Puerto Rico2Albania1
Languages
English991Spanish21Hindi4German1Estonian1Indonesian1

Untagged and sentiment

4.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (123,486 views). Open a reviewed video with a video-derived brand mention (38,077 views). The non-sponsored sample contains 0 negative videos out of 27; it is a selected review sample, not a population estimate.

Instagram123K views“…asonal 'Boo Basket' filled with various beauty products and Bloom energy drinks for a giveaway promotion. follow boo bas…”Not tagged in the captionOpen on Instagram ↗
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Brands mentioned alongside Bloom Nutrition

Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.

Celsius2.2%22 videos
Red Bull2.1%21 videos
Monster Energy1.3%13 videos
Olipop0.8%8 videos
IM80.3%3 videos
Liquid I.V.0.2%2 videos
Optimum Nutrition0.1%1 videos
Cymbiotika0%0 videos
Lemme0%0 videos

Frequently asked questions

The October 1 through 31, 2026 query finds 531 TikTok videos about Bloom Nutrition; 45.4% are labeled sponsored. Its SSI score is 41.1, ranking #7 in the ten-brand wellness panel across TikTok, Reels and Shorts.
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The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.