Syncly Social Index
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Hair
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K18 on video, October 2026
K18’s conversation combines repair routines, dry shampoo and scalp-serum messaging. K18 scores 74.7 on the Syncly Social Index, ranking #1 in the hair panel, up 2 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and creator breadth (88.9/100). K18 appears in 713 videos and accounts for 8.9% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 29.4% from September after normalizing each month’s collection.
The lowest component scores are sentiment (50/100) and share of voice (66.7/100). 6.7% of matching videos reach 100,000 views; the top ten creators account for 4.9% of volume. Untagged exposure is 21.2% of the reviewed sample. Among 56 sampled videos not labeled sponsored, 10 are positive and 1 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed K18 videos
The most-viewed videos mentioning the brand this month.
A month of K18 videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What K18 videos are about
Oct 6 (33 videos): Corporate 5am GRWM; K18 Hair is one of 16 brands tagged in the caption. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (29 videos): Halloween Mushu costume GRWM; K18 Hair is one of 17 brands tagged in the caption. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 4 (29 videos): Monthly salon blowout vlog; says she is 'locking in' with K18 for her hair growth journey. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include k18 (590 videos), hair (400 videos), shampoo (145 videos). Get-unready after her brother's mehndi; K18 Damage Shield shampoo and conditioner tagged in the routine (1,772,072 views). This example illustrates one matching video. The most-mentioned products among those tracked are Leave-In Molecular Repair Hair Mask (188 videos, share up 25.7% from September); AirWash dry shampoo (98 videos, share up 152.6% from September); FutureIQ scalp serum (87 videos, share up 20.9% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Leave-In Molecular Repair Hair Mask | 188 | +26% |
AirWash dry shampoo | 98 | +153% |
FutureIQ scalp serum | 87 | +21% |
Peptide Prep Detox Shampoo | 42 | −20% |
HeatBounce heat protectant | 38 | +68% |
Damage Shield shampoo and conditioner | 24 | +89% |
Top keywords
Top hashtags
Where and who
TikTok 52.5% (374 videos), Instagram Reels 41.2% (294 videos), YouTube Shorts 6.3% (45 videos). Of 374 TikTok videos, 77 (20.6%) are labeled sponsored and 297 are not. The most active matched accounts are @k18hair (6 videos), @annacapribeauty (4 videos). Among videos with a known creator location, US (245 videos), GB (60 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
21.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (596,500 views). Open a reviewed video with a video-derived brand mention (529,100 views). Open a reviewed video with criticism of K18. The non-sponsored sample contains 1 negative videos out of 56; it is a selected review sample, not a population estimate.
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Brands mentioned alongside K18
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Product reports
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.