Syncly Social Index
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Hair
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Gisou on video, October 2026
Gisou’s conversation spans haircare, lip oils, fragrance and gifting. Gisou scores 43.9 on the Syncly Social Index, ranking #8 in the hair panel, down 4 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are high reach (100/100) and momentum (55.6/100). Gisou appears in 544 videos and accounts for 6.8% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 26.9% from September after normalizing each month’s collection.
The lowest component scores are sentiment (0/100) and creator breadth (22.2/100). 8.1% of matching videos reach 100,000 views; the top ten creators account for 10.9% of volume. Untagged exposure is 15.2% of the reviewed sample. Among 64 sampled videos not labeled sponsored, 7 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Gisou videos
The most-viewed videos mentioning the brand this month.
A month of Gisou videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Gisou videos are about
Oct 7 (29 videos): Recommends haircare by hair type. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 12 (28 videos): Shows a slick-back hair treatment and face-mask routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 10 (27 videos): Shows Gisou’s Crème Brûlée lip, mask and hair-perfume collection. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include gisou (533 videos), sephora (141 videos), makeup (137 videos). Two creators swap Eastern and Western makeup routines (2,400,000 views). This example illustrates one matching video. The most-mentioned products among those tracked are Honey Gloss products (34 videos, share up 26.8% from September); Honey Infused Hair Oil (27 videos, share up 32% from September); Honey Milk (24 videos, share down 5.5% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Honey Gloss products | 34 | +27% |
Honey Infused Hair Oil | 27 | +32% |
Honey Milk | 24 | −5.5% |
Crème Brûlée collection | 6 | −5.5% |
Top keywords
Top hashtags
Where and who
TikTok 59.2% (322 videos), Instagram Reels 29.4% (160 videos), YouTube Shorts 11.4% (62 videos). Of 322 TikTok videos, 24 (7.5%) are labeled sponsored and 298 are not. The most active matched accounts are @carolaapalestrofanclubs1133 (17 videos), @gisou (9 videos). Among videos with a known creator location, US (193 videos), GB (48 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
15.2% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (331,000 views). Open a reviewed video with a video-derived brand mention (190,175 views). The non-sponsored sample contains 0 negative videos out of 64; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Gisou
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.