Syncly Social Index
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Fragrance
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Chanel on video, October 2026
Fragrance comparisons, gift suggestions and wider beauty content contribute to Chanel’s visibility. Chanel scores 36.1 on the Syncly Social Index, ranking #9 in the fragrance panel, down 1 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and high reach (66.7/100). Chanel appears in 407 videos and accounts for 6.5% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is down 16.2% from September after normalizing each month’s collection.
The lowest component scores are momentum (0/100) and sentiment (0/100). 8.1% of matching videos reach 100,000 views; the top ten creators account for 8.9% of volume. Untagged exposure is 48.5% of the reviewed sample. Among 66 sampled videos not labeled sponsored, 3 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Chanel videos
The most-viewed videos mentioning the brand this month.
A month of Chanel videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Chanel videos are about
Oct 1 (24 videos): Shows low-cost perfume imitations with parody names. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 3 (20 videos): Recommends alternatives to discontinued fragrances. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 7 (19 videos): Unboxes a Chanel package containing perfume and coffee cups. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include chanel (284 videos), perfume (206 videos), fragrance (198 videos). Plays a perfume-identification quiz with several luxury brands (5,363,133 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Coco Mademoiselle (all) (73 videos, share down 57.6% from September); Bleu de Chanel (51 videos, share down 20.6% from September); Coco Mademoiselle Crush Absolu (37 videos, share down 70.4% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Coco Mademoiselle (all) | 73 | −58% |
Bleu de Chanel | 51 | −21% |
Coco Mademoiselle Crush Absolu | 37 | −70% |
Allure (Homme Sport / Superleggera) | 20 | −2.3% |
Chance | 12 | +31% |
Top keywords
Top hashtags
Where and who
Instagram Reels 46.7% (190 videos), TikTok 31.9% (130 videos), YouTube Shorts 21.4% (87 videos). Of 130 TikTok videos, 3 (2.3%) are labeled sponsored and 127 are not. The most active matched accounts are @fragranceflan (7 videos), @Fernanda Grillo Perfumes (5 videos). Among videos with a known creator location, US (78 videos), GB (13 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
48.5% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (5,363,133 views). Open a reviewed video with a video-derived brand mention (2,000,000 views). The non-sponsored sample contains 0 negative videos out of 66; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Chanel
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.