Syncly Social Index
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Wellness & Functional Drinks
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Liquid I.V. on video, October 2026
Hydration routines and seasonal flavors recur in Liquid I.V. videos. Liquid I.V. scores 37.8 on the Syncly Social Index, ranking #9 in the wellness panel, down 2 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are sentiment (100/100) and untagged exposure (50/100). Liquid I.V. appears in 219 videos and accounts for 3.6% of this ten-brand panel’s volume. Its share of the tracked wellness video conversation is down 0.8% from September after normalizing each month’s collection.
The lowest component scores are share of voice (0/100) and creator breadth (11.1/100). 1.8% of matching videos reach 100,000 views; the top ten creators account for 21.9% of volume. Untagged exposure is 11.3% of the reviewed sample. Among 31 sampled videos not labeled sponsored, 8 are positive and 3 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Liquid I.V. videos
The most-viewed videos mentioning the brand this month.
A month of Liquid I.V. videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Liquid I.V. videos are about
Oct 6 (14 videos): Promotes Liquid I.V. during Amazon Prime Big Deal Days. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 22 (12 videos): Discusses fitting Liquid I.V. into an active routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 18 (11 videos): Promotes Liquid I.V. with a wave-pool comedy scenario. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include hydration (154 videos), liquid i.v. (119 videos), electrolytes (85 videos). Sugar-Free variants can also appear within the Hydration Multiplier query, so the product rows are overlapping groups. Promotes Liquid I.V. with a wave-pool comedy scenario (1,200,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Hydration Multiplier (105 videos, share up 15.9% from September); Sugar-Free (64 videos, share down 16.5% from September); Energy Multiplier (2 videos, share down 67.7% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Hydration Multiplier | 105 | +16% |
Sugar-Free | 64 | −17% |
Energy Multiplier | 2 | −68% |
Top keywords
Top hashtags
Where and who
TikTok 50.7% (111 videos), Instagram Reels 33.3% (73 videos), YouTube Shorts 16% (35 videos). Of 111 TikTok videos, 89 (80.2%) are labeled sponsored and 22 are not. The most active matched accounts are @berekdenson (16 videos), @homeschoolingmommaof4 (11 videos). Among videos with a known creator location, US (84 videos), GB (21 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
11.3% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (86,300 views). Open a reviewed video with a video-derived brand mention (32,400 views). Open a reviewed video with criticism of Liquid I.V. The non-sponsored sample contains 3 negative videos out of 31; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Liquid I.V.
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.