Syncly Social Index
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Fragrance
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Victoria's Secret on video, October 2026
Victoria’s Secret’s fragrance query also captures Fashion Show styling and backstage content. Victoria's Secret enters the fragrance panel at #8 with an SSI score of 42.5. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are momentum (88.9/100) and high reach (88.9/100). Victoria's Secret appears in 418 videos and accounts for 6.6% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 21.4% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and creator breadth (0/100). 9.1% of matching videos reach 100,000 views; the top ten creators account for 11.7% of volume. Untagged exposure is 25.8% of the reviewed sample. Among 62 sampled videos not labeled sponsored, 8 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Victoria's Secret videos
The most-viewed videos mentioning the brand this month.
A month of Victoria's Secret videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Victoria's Secret videos are about
Oct 19 (27 videos): Applies makeup for the Victoria’s Secret Fashion Show. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (25 videos): Shares perfume and body-care layering combinations. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 20 (25 videos): Creates a Victoria’s Secret-inspired bombshell blowout. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include victoria's secret (299 videos), bombshell (130 videos), makeup (98 videos). The fragrance-context query also includes styling and backstage videos when perfume terms are present, so this is broader than direct fragrance reviews. Plays a perfume-identification quiz that includes Victoria’s Secret (5,363,133 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Bare Vanilla (32 videos, share down 28% from September); Bombshell (fragrance) (22 videos, share down 27.5% from September); Pure Seduction (21 videos, share down 57.5% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Bare Vanilla | 32 | −28% |
Bombshell (fragrance) | 22 | −27% |
Pure Seduction | 21 | −57% |
Tease | 20 | −25% |
Velvet Petals | 14 | −57% |
Love Spell | 12 | −70% |
Top keywords
Top hashtags
Where and who
TikTok 54.5% (228 videos), Instagram Reels 36.6% (153 videos), YouTube Shorts 8.9% (37 videos). Of 228 TikTok videos, 30 (13.2%) are labeled sponsored and 198 are not. The most active matched accounts are @victoriassecret (13 videos), @marialovesfallofficial (6 videos). Among videos with a known creator location, US (152 videos), GB (27 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
25.8% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,915,310 views). Open a reviewed video with a video-derived brand mention (1,634,228 views). The non-sponsored sample contains 0 negative videos out of 62; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Victoria's Secret
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.