Syncly Social Index
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Wellness & Functional Drinks
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Red Bull on video, October 2026
Red Bull’s query covers sports and branded entertainment as well as beverage reviews. Red Bull scores 47.8 on the Syncly Social Index, ranking #6 in the wellness panel, down 3 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are share of voice (100/100) and high reach (100/100). Red Bull appears in 1,794 videos and accounts for 29.5% of this ten-brand panel’s volume. Its share of the tracked wellness video conversation is down 5.6% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and sentiment (0/100). 16.7% of matching videos reach 100,000 views; the top ten creators account for 15.3% of volume. Untagged exposure is 10.8% of the reviewed sample. Among 63 sampled videos not labeled sponsored, 3 are positive and 1 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Red Bull videos
The most-viewed videos mentioning the brand this month.
A month of Red Bull videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Red Bull videos are about
Oct 2 (83 videos): Shows athletes racing up a steep ski jump. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 6 (80 videos): Documents a dental student’s daily routine. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 14 (72 videos): Stocks a miniature Red Bull fridge with cans. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include red bull (1,250 videos), redbull (453 videos), energy drink (217 videos). Shows a cliff diver preparing above rough water at a Red Bull event (35,200,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Sugarfree variants (126 videos, share up 50.6% from September); Winter Edition (108 videos, share up 43.8% from September); Pink Edition (9 videos, share down 3.1% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Sugarfree variants | 126 | +51% |
Winter Edition | 108 | +44% |
Pink Edition | 9 | −3.1% |
Top keywords
Top hashtags
Where and who
Instagram Reels 37.6% (675 videos), TikTok 37.6% (674 videos), YouTube Shorts 24.8% (445 videos). Of 674 TikTok videos, 19 (2.8%) are labeled sponsored and 655 are not. The most active matched accounts are @redbull (85 videos), @redbullusa (36 videos). Among videos with a known creator location, US (268 videos), GB (119 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
10.8% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (586,040 views). Open a reviewed video with a video-derived brand mention (92,600 views). Open a reviewed video with criticism of Red Bull. The non-sponsored sample contains 1 negative videos out of 63; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Red Bull
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.