Syncly Social Index
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Wellness & Functional Drinks
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IM8 on video, October 2026
Daily routines and testimonials shape IM8’s supplement conversation. IM8 scores 19.4 on the Syncly Social Index, ranking #10 in the wellness panel, down 1 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are sentiment (100/100) and share of voice (11.1/100). IM8 appears in 265 videos and accounts for 4.3% of this ten-brand panel’s volume. Its share of the tracked wellness video conversation is down 19.3% from September after normalizing each month’s collection.
The lowest component scores are untagged exposure (0/100) and high reach (0/100). 0% of matching videos reach 100,000 views; the top ten creators account for 41.1% of volume. Untagged exposure is 1.5% of the reviewed sample. Among 53 sampled videos not labeled sponsored, 17 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed IM8 videos
The most-viewed videos mentioning the brand this month.
A month of IM8 videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What IM8 videos are about
Oct 14 (22 videos): Describes a positive experience with IM8 sachets. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (14 videos): Tours the Niroo wellness facility in Madrid. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 3 (14 videos): Promotes IM8 alongside underwater recovery training. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include im8 (255 videos), im8health (114 videos), wellness (86 videos). Vlogs a day of training, a photoshoot and travel (88,997 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Daily Ultimate Essentials (109 videos, share up 12.6% from September); Daily Ultimate Longevity (10 videos, share down 35.4% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Daily Ultimate Essentials | 109 | +13% |
Daily Ultimate Longevity | 10 | −35% |
Top keywords
Top hashtags
Where and who
Instagram Reels 58.9% (156 videos), TikTok 34% (90 videos), YouTube Shorts 7.2% (19 videos). Of 90 TikTok videos, 57 (63.3%) are labeled sponsored and 33 are not. The most active matched accounts are @im8health (50 videos), @the_ultimate_reset (11 videos). Among videos with a known creator location, US (46 videos), GB (17 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
1.5% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (587 views). The non-sponsored sample contains 0 negative videos out of 53; it is a selected review sample, not a population estimate.
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Brands mentioned alongside IM8
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.