Syncly Social Index
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Fragrance
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Sol de Janeiro on video, October 2026
Sol de Janeiro’s conversation spans body mists, gifting and scented body-care routines. Sol de Janeiro scores 64.4 on the Syncly Social Index, ranking #2 in the fragrance panel, up 1 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are share of voice (100/100) and sentiment (100/100). Sol de Janeiro appears in 924 videos and accounts for 14.6% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 19.6% from September after normalizing each month’s collection.
The lowest component scores are creator breadth (11.1/100) and high reach (22.2/100). 5.6% of matching videos reach 100,000 views; the top ten creators account for 10.4% of volume. Untagged exposure is 27.3% of the reviewed sample. Among 45 sampled videos not labeled sponsored, 6 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Sol de Janeiro videos
The most-viewed videos mentioning the brand this month.
A month of Sol de Janeiro videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Sol de Janeiro videos are about
Oct 16 (53 videos): Reviews Sol de Janeiro’s more intense body-mist collection. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 14 (47 videos): Discusses a bad date while showing Sol de Janeiro fragrance. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 8 (38 videos): Features Sol de Janeiro 59 Intense in a Twilight-inspired video. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include sol de janeiro (864 videos), perfume (281 videos), fragrance (244 videos). Product-query counts below use stored aliases and can include several items in the same routine. Shares a Sephora body-care routine (10,200,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Cheirosa 62 (277 videos, share up 19% from September); Cheirosa 59 (193 videos, share up 43.2% from September); Cheirosa Intense perfume mists (62, 59, 74) (176 videos, share up 27.3% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Cheirosa 62 | 277 | +19% |
Cheirosa 59 | 193 | +43% |
Cheirosa Intense perfume mists (62, 59, 74) | 176 | +27% |
Brazilian Bum Bum Cream | 88 | +69% |
Cheirosa 74 | 86 | +34% |
Cheirosa 68 | 71 | +14% |
Top keywords
Top hashtags
Where and who
TikTok 56.8% (525 videos), Instagram Reels 27.3% (252 videos), YouTube Shorts 15.9% (147 videos). Of 525 TikTok videos, 246 (46.9%) are labeled sponsored and 279 are not. The most active matched accounts are @soldejaneiro (31 videos), @courtneyluper (14 videos). Among videos with a known creator location, US (305 videos), GB (113 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
27.3% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (10,200,000 views). Open a reviewed video with a video-derived brand mention (545,000 views). The non-sponsored sample contains 0 negative videos out of 45; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Sol de Janeiro
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.