Syncly Social Index
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Hair
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Color Wow on video, October 2026
Dream Coat, frizz control and blowout styling anchor Color Wow’s conversation. Color Wow scores 54.2 on the Syncly Social Index, ranking #5 in the hair panel, up 1 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are untagged exposure (100/100) and high reach (88.9/100). Color Wow appears in 479 videos and accounts for 6% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 23.9% from September after normalizing each month’s collection.
The lowest component scores are share of voice (0/100) and momentum (44.4/100). 7.3% of matching videos reach 100,000 views; the top ten creators account for 7.3% of volume. Untagged exposure is 29.5% of the reviewed sample. Among 36 sampled videos not labeled sponsored, 6 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Color Wow videos
The most-viewed videos mentioning the brand this month.
A month of Color Wow videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Color Wow videos are about
Oct 23 (26 videos): Air-dry hair routine update; she says she uses 'this Color Wow' in the voiceover. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 10 (21 videos): Swatches the Sephora Favorites holiday kit, which includes Color Wow Dream Coat Supernatural Spray. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 12 (21 videos): Off-topic match: Nepali GRWM makeup video that says 'color' and 'wow' separately; no Color Wow mention. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include color wow (226 videos), hair (226 videos), dream coat (97 videos). Groom's wedding-day makeup look; Color Wow Hair is tagged in the caption among the brands used (3,700,000 views). This example illustrates one matching video. The most-mentioned products among those tracked are Dream Coat (136 videos, share up 29.4% from September); Volumizers (Xtra Large Bombshell, Raise the Root) (42 videos, share up 48.8% from September); Money Mist (21 videos, share up 24% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Dream Coat | 136 | +29% |
Volumizers (Xtra Large Bombshell, Raise the Root) | 42 | +49% |
Money Mist | 21 | +24% |
Style on Steroids | 20 | +57% |
Dream Cocktail / One Minute Transformation | 12 | −26% |
Pop + Lock | 11 | +123% |
Top keywords
Top hashtags
Where and who
TikTok 57.8% (277 videos), Instagram Reels 30.7% (147 videos), YouTube Shorts 11.5% (55 videos). Of 277 TikTok videos, 64 (23.1%) are labeled sponsored and 213 are not. The most active matched accounts are @ColorWowHair (6 videos), @colorwow.hair (5 videos). Among videos with a known creator location, US (189 videos), GB (37 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
29.5% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (428,700 views). Open a reviewed video with a video-derived brand mention (374,338 views). The non-sponsored sample contains 0 negative videos out of 36; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Color Wow
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Product reports
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.