Syncly Social Index
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Body Care
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eos on video, October 2026
Scented lotions, mists and seasonal layering recur in eos videos. eos enters the body care panel at #6 with an SSI score of 48.1. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are share of voice (66.7/100) and creator breadth (55.6/100). eos appears in 608 videos and accounts for 11% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 4.4% from September after normalizing each month’s collection.
The lowest component scores are high reach (22.2/100) and momentum (33.3/100). 3% of matching videos reach 100,000 views; the top ten creators account for 8.4% of volume. Untagged exposure is 10.7% of the reviewed sample. Among 51 sampled videos not labeled sponsored, 12 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed eos videos
The most-viewed videos mentioning the brand this month.
A month of eos videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What eos videos are about
Oct 14 (43 videos): Shows rooftop skincare and haircare at sunset. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 1 (41 videos): Shows upcoming limited-edition eos mist and lotion sets. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (29 videos): Shares grooming and body-scent tips. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include eos (547 videos), body lotion (185 videos), lotion (132 videos). Shows upcoming limited-edition eos mist and lotion sets (1,180,800 views). This example illustrates one matching video. The most-mentioned products among those tracked are Vanilla Cashmere family (151 videos, share up 3.9% from September); Shea Better range (122 videos, share up 2.3% from September); Strawberry Dream family (49 videos, share up 41.7% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Vanilla Cashmere family | 151 | +3.9% |
Shea Better range | 122 | +2.3% |
Strawberry Dream family | 49 | +42% |
Pumpkin Chai family | 46 | −19% |
Top keywords
Top hashtags
Where and who
TikTok 48.7% (296 videos), Instagram Reels 44.7% (272 videos), YouTube Shorts 6.6% (40 videos). Of 296 TikTok videos, 30 (10.1%) are labeled sponsored and 266 are not. The most active matched accounts are @eos (9 videos), @eosproducts (7 videos). Among videos with a known creator location, US (225 videos), CA (21 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
10.7% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (234,500 views). Open a reviewed video with a video-derived brand mention (118,308 views). The non-sponsored sample contains 0 negative videos out of 51; it is a selected review sample, not a population estimate.
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Brands mentioned alongside eos
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.