Syncly Social Index
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Skincare
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Beauty of Joseon on video, October 2026
Sunscreens and tinted bases connect Beauty of Joseon’s skincare conversation with makeup routines. Beauty of Joseon scores 67.8 on the Syncly Social Index, ranking #2 in the skincare panel, up 3 places from September. This report covers October 1 through 31, 2026.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
The strongest component scores are sentiment (100/100) and momentum (77.8/100). Beauty of Joseon appears in 3,550 videos and accounts for 9.2% of this ten-brand panel’s volume. Its share of the tracked beauty video conversation is up 25.5% from September after normalizing each month’s collection.
The lowest component scores are high reach (44.4/100) and untagged exposure (50/100). 3.7% of matching videos reach 100,000 views; the top ten creators account for 2.9% of volume. Untagged exposure is 19.7% of the reviewed sample. Among 43 sampled videos not labeled sponsored, 13 are positive and 0 negative. Component scores are relative to the category panel.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Beauty of Joseon videos
The most-viewed videos mentioning the brand this month.
A month of Beauty of Joseon videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Beauty of Joseon videos are about
Oct 1 (200 videos): Halloween Mushu makeup GRWM; Beauty of Joseon is one of 17 brands tagged in the caption. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 2 (196 videos): Compares shades 25W and 17N of the Tinted Mineral Dayscreen on warm olive skin and picks 25W. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Oct 14 (160 videos): Explains the yellow Glow Serum (propolis, niacinamide) vs the white Glow Deep Serum for dark spots. This is the day’s most-viewed matching post; it does not establish what caused the volume peak.
Common extracted terms include beauty of joseon (3,177 videos), skincare (1,812 videos), skin (1,053 videos). Paid week-by-week under-eye results with a Beauty of Joseon retinal eye cream (4,500,000 views). This example illustrates a matched video and does not explain the whole conversation. The most-mentioned products among those tracked are Tinted Mineral Dayscreen / Daily Tinted Fluid Sunscreen (845 videos, share up 159.8% from September); Revive Under Eye Patch (423 videos, share up 31.8% from September); Glow Serum: Propolis + Niacinamide (353 videos, share up 92.4% from September). Product queries can overlap.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Tinted Mineral Dayscreen / Daily Tinted Fluid Sunscreen | 845 | +160% |
Revive Under Eye Patch | 423 | +32% |
Glow Serum: Propolis + Niacinamide | 353 | +92% |
Dynasty Cream | 348 | +37% |
Revive Eye Serum: Ginseng + Retinal | 333 | +13% |
Relief Sun: Rice + Probiotics SPF50+ | 317 | −6.4% |
Top keywords
Top hashtags
Where and who
TikTok 47.5% (1,685 videos), Instagram Reels 42.6% (1,512 videos), YouTube Shorts 9.9% (353 videos). Of 1,685 TikTok videos, 987 (58.6%) are labeled sponsored and 698 are not. The most active matched accounts are @giniglow (14 videos), @libbylovespink8 (13 videos). Among videos with a known creator location, US (831 videos), GB (562 videos) lead. Location does not identify the audience.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
19.7% of sampled videos contain the brand in video-derived text without naming it in the caption, title or hashtags. Open a reviewed video with a video-derived brand mention (1,155,242 views). Open a reviewed video with a video-derived brand mention (442,100 views). The non-sponsored sample contains 0 negative videos out of 43; it is a selected review sample, not a population estimate.
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Brands mentioned alongside Beauty of Joseon
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Product reports
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.